The Toolbox
Maksim Pecherskiy
Performance and Analytics
maksimp@sandiego.gov
whoami
Maksim Pecherskiy
Rule 1
Simple tools that do one thing really well.
Rule 2
If you don't track / measure it, why do you do it?
Rule 3
If you can't act on it,
then why track it?
Rule 4
Most good tools can talk to other good tools on the internet.
Rule 5
Computers were meant to do repetitive tasks quickly.
You will never be as fast as a computer.
Get Over It.
Do More
By Doing Less
Let the computer do the things it's good at, so you can do the things you're good at
Channels
Cycle
Create
Distribute
Track
Learn
- Finding Content
- Multiple Authors
- Timing
- Channel Distribution
- Clicks
- Retweets
- Shares
- What do I post next time?
- How do I phrase it?
- What does my audience care about?
Engage
- Respond to users
Create
- Inoreader (FREE) for RSS Feeds
- Buffer For Business ($50 - $150 / month)
- Hootsuite (From $10 / month)
- IFTTT (FREE)
- Google Spreadsheets (Free)
- Dropbox (Free - $15 / user / month)
Distribute
-
Inoreader + Mailchimp + Mailchimp RSS To E-Mail
- 12000 emails / 2000 subscribers free
- Inoreader + Buffer
- Bit.ly (Free)
- IFTTT (Free)
- Google Spreadsheets (Free)
- Dropbox (Free - $15 / user / month)
Engage
Track
- Google Analytics (Free)
- Google Tag Manager (Free)
- Buffer
- Bit.ly (Free)
- IFTTT (Free)
- Google Spreadsheets (Free)
Learn
- Google Analytics (Free) (+training)
- Google Tag Manager (Free)
- Buffer (Free)
- Bit.ly (Free)
- IFTTT (Free)
- Google Spreadsheets (Free)
Not Yet
- Sentiment Analysis / ML Tools
- Dashboarding
- Plot.ly
- Record.it
- infogr.am
- SurveyMonkey
- Slideshare
- Evernote
- Flickr
- DashHero
- CartoDB
- Github
- Trello
See this
presentation Online!
Let's Do
Something
AWESOME
Together!
maksimp@sandiego.gov
@MrMaksimize
The Social Media Toolbox
By sdcdo
