Presentation

CSE 801

Agenda

• Topic 
• Motivation
• Addressing the problem
• Methodology
• A
• Architecture
• Timeline
• Reference

Topic Name

"Social Search: A framework for personalized query expansion"

Break Down

• Query Expansion + Social Keyword=Personalized Query Expansion
• Social Search

Motivation

• Ambiguity 

• Emergence of social networking

• Unwanted query expansion

• Popularity of Handheld devices

Motivation

Addressing the Problem

1) How to Integrate Social networking keywords with traditional search engines?
2) How to fetch the Social networking data and store them in local system?
3) How to Generate query expansion based on those social networking data?

Background Study

• Data mining
• FTS SQLite
• Ranking Algorithms
• Lucene
• Ranking Algorithm

Methodology

• Integrating micro-blogging and social networking media keywords in Handheld devices
•  FTS(Full text search) integration

Why FTS

• Allows efficient query for all rows
• Performance boost- On Enron data set

  FTS	0.03s	2 gb
  Ordinary table	22.5s	1.4 gb

Application Architecture

Demonstration

Reference

[1] Sheikh Muhammad Sarwar, Md. Anowarul Abedin. ''Personalized Query Expansion for Web Search Using Social Keywords''. iiWAS 2013

[2]  Paul - Alexandru Chirita, Claudiu S. Firan. ''Personalized Query Expansion for the Web''.

[3] http://www.cse.unsw.edu.au/~cs3311/archive/exam/12s1/sqlite/fts3.html [accessed: 18/10/2014]