Micro Data


How adding Micro data to HTML tags can optimize your site for search engine spiders

Why use Micro Data?


    • PROBLEM:

        • Search engines lack the ability to fully understand the content/context of the data embedded in your web page

      • THE DREAM:

        • If only there was a way to enable the web crawlers/spiders used by search engines to better understand your content and display it in a useful, relevant way...

       

      Micro Data

      By adding additional tags to your HTML, content can be contextually indexed by web crawlers 

      What is Micro Data?


        • Micro Data are a set of tags introduced in HTML5 that allow you to do this
        • http://schema.org/docs/full.html
          • Here at Schema.org is a fully defined hierarchy of tags that can be added to your HTML5 file structure to provide contextual identification of elements for crawlers to lock on to

      Graphical Example of Hierarchy

      Simple Code Example

      Using the more semantic version as depicted by this puppy using "itemscope", "itemtype", and "itemprop" tags, web crawlers will identify that this is a puppy named bruiser, whereas the kitten does not care for search engine optimization and will likely end up at the bottom of Google's results.

      Micro Data: The Future Of Web Indexing

      Simple & Effective

      HTML5/Schema.org MicroData

      By Srihari Rao

      HTML5/Schema.org MicroData

      How utilizing Schema.org's Microdata implementation through the use of itemscope and itemtypes will optimize your site for web crawlers/spiders

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