stefan PRO
Enterprise Change Agent
Wardley Maps
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Welcome!
What is a map?
A map is just a way to look at the game.
Reality: How companies usually operate
-
plan for a future time frame
-
try to get everyone on track
-
hope for the best
This is where Wardley Maps come in handy
-
start with the user need
-
break down components of value creation
-
but most importantly: dynamics of market environments are part of the map
For systems to be stable,
they
must
be dynamic.
Says who?
Simon Wardley @swardley,
geneticist by profession, IT change maker
-
complex systems
-
environmental risks
-
behavioral patterns
What's in a product?
potential
dynamics
risk
it's environment
The map 1
Evolution
Position
Movement
Visibility
Uncertain
Known
Changing
Stable
Exciting
Obvious
Future Worth
Low Margin
Unusual
Essential
Competitive Advantage
Cost of doing business
The map 2
Evolution
Value Stream
Invisible
Visible
Genesis
Custom built
Product (+rental)
Commodity (+utility)
How to map in 3 (+1) easy steps
1. Identify the user(s)
2. Identify the user's need (customer journey)
3. Build value chain to satisfy user needs
3+1. Map!
Simon says:
"It's all about situational awareness, brudder!"
Wardley Maps: pitfalls
too biased: invite others to work on maps
too much wishful-thinking: involve experts to include reality
too complex: translate maps to your business context/use sub-maps
don't wrap your business around a model
maps are never static, neither form nor content
Nützliche Links
Anja Kässner
ak@workshopmacher.de
@akaessner
Stefan Koehler
stefan@strukturmeister.de
@flowminator23
Wardley Maps
By stefan
Wardley Maps
Slide deck for the "Wardley Maps 2 GO" workshops.
