About E21 Designs

E21 designs, started by a group of passionate engineers, who were fascinated with the idea of creating products with remarkable user experience. We have invested our resources and recruited the experienced in order to achieve this stature in which we are today. We are up-to-date in what we do and always want to marry "Technology" and "Design" in all our products. We have named ourselves "E21 DESIGNS" because we are a bunch of "Engineers" who started of this company when we were 21, so we kept E-21 and as for the design part of it we are sure that our designs speak for themselves. After a thorough research in the Indian market we are sure that we are one of the best designers in India when it comes to user-interface, look, feel and customer satisfaction of our products.

Creating company we love..

Education and Training

• We prefer People over profit.
• We are radically and remarkably transparent.
• For us, Great just isn’t good enough. - We see being great at something as a starting point, not an endpoint.
• We focus on the user and believe all else will follow.
• We wrestle with ideas, not people.
• Debates are to be won by better data than bigger job title.
• We are unreasonably picky about people - we only recruit and  surround ourselves with “A grade” passionate experts
• If you are just doing your job,
• Help others to be great.
• We have Zero policy -> we Use Good judgment for all our decisions. Good judgment = Customer>company>self!

We believe equipping us on the latest advancements is the only way to compete the tycoons in our hyper 

competitive industry. So we created E21 School, we make sure that all of us are investing 35% of our time and resources equipping themselves. 

E21 School is aimed at bringing the core of organizational processes together through learning and development initiatives that would enable our team to reach out to the latest advancements and approaches to organizational 

learning.

A comprehensive analysis on online presence of other FMCG brands

Cadbury

With a focus to make everyday a celebration, Cadbury Dairy Milk went a long way to establish itself socially. When Pappu passed his exam, Cadbury came up with its ‘Kuch Meetha Ho Jaaye’ proposition followed by the ‘Shubh Aarambh’ one. Its doing really well on social platform. 

Have a look at them on some of the famous social media pages:

Click on the logos or images to go to their official social media pages.

Nestle

In order to focus on their tagline "good food. good life", Nestle has come up with some creative advertisements and posts in all their social media pages. Their new campaign being " Don’t let your unfit past catch up with you " for their new milk variant.

Have a look at them on some of the famous social media pages:

Click on the logos or images to go to their official social media pages.

P&G

With a lot of products under their belt P&G have focussed on selling all their products by packaging them together as a packet. They are calling them as "Brand Saver". That has been their main focus on the recent days. 

Have a look at them on some of the famous social media pages:

Click on the logos or images to go to their official social media pages.

HUL

HUL being a major player in lifestyle products, are focusing more on the environmental issues with respect to the lifestyle. They are also posting a lot of informative videos and illustration based on these environmental issues and also conducting events to establish the awareness. 

Have a look at them on some of the famous social media pages:

Click on the logos or images to go to their official social media pages.

Pepsi

Pepsi always have their campaigns focused on the current trends. For instance, they are focussing more on the IPL matches right now. They have started a campaign where a fan can post his own advertisement for 30 secs and the tagline for which is "Your 30 secs of fame are here"

Have a look at them on some of the famous social media pages:

Click on the logos or images to go to their official social media pages.

Stages

Capturing value from advanced analytics.

Through Multivariate, A/B and various other Tests. We shall gather lot of data about customer look, feel, taste preferences and also we can understand their online consumer purchase journey which may help Britannia in offline product development and packaging. 

One

Step

Steps involved:

         Manage multiple data resources.

         Select Right Data.

         Turn Data to insights.

         Transformational change program.

Sample O/P:

          What ticks customer purchase intent?

          Shopping behavior?

          Decision journey?

          Consumer decision tree.

For instance:

Tesco has implemented this and had seen steep profits for last five.Infact they have gone to the level of mining the social media content.

Making data driven marketing decisions

Marketing Mix Modelling:

Two

Step

Steps involved:

         Manage multiple data resources.

         Select Right Data.

         Turn Data to insights.

         Transformational change program.

Sample O/P:

          What ticks customer purchase intent?

          Shopping behavior?

          Decision journey?

          Consumer decision tree.

Measuring current marketing mix and

optimising across various channels and touch points.

For instance:

Is it internal factors like (loyalty of brand,our ads,price) or external factors like (competetion,market,demographic trend etc)

Perform deliver analysis

Explains true drivers of top driver performance of your product.

Impact analysis

Online marketing intelligence:

Three

Step

We can bench mark our reach,traffic,search etc with our competitors to understand the impact of offline ads and online contest and viral activities. Here we can understand which brand is in consumers.

For instance:

What has more impact on revenue,traffic,perception etc.

Integrated Excellence Strategy:

With the help of various data, we shall strategies and build a brand which is memorable to our target audience by creating systems and various viral content both online and offline.

Some of our clients:

Thank You.