Sun Group
Humble beginnings
1980
Kalanithi Maran
Circulation clerk : Sumangali Publications
1990
Poomalai : Monthly
video news magazine
1993
Sun TV
2010
17th richest Indian
2013
23rd richest Indian
2014
38th richest Indian
Sun Group Current Portfolio
33
TV Channels across globe
45
FM Radio Stations
3rd
Largest DTH Service Provider
2
Daily Newspapers
5
Magazines
IPL
Franchise
Sun
Pictures
Sun Networks
Asia's most profitable media corporation and the largest TV network.
Sun TV HD, Sun Music, Chutti TV -
Kannada, Telugu, Malayalam -
Radio Stations
Kalanithi Maran owns 48.9% Stake in Red FM
Red FM has strong presence across India & approximately holds 20% of market share in Mumbai, Delhi & Kolkatta
Print Media
Dhina Karan - 3rd Largest Net paid circulation of all Tamil daily newspaper.
Kungumam - 2nd best selling magazine
DTH Sevices
Sun Direct - 9.6 Million subscribers
Stands in the 3rd Position after Tata Sky and Free DD Dish.
Sun Pictures
Distributed 23 Tamil Movies at various genres
Attained fame by producing "Enthiran" - 2010
IPL Franchise
Sun Group purchased Hyderabad franchise for 85.5 Crores, which was less than half of what Sahara paid for Pune.
Question
Star
Cash Cow
Dog
Low
High
High
Low
Market Share
Market Growth
Radio Stations
DTH Services
Sun Pictures
IPL Franchise
Sun Networks
Print Media
Sun Group Portfolio - BCG
Other challenges
CBI charged Kalanidhi Maran for forcing the former owner of telecom firm "Aircel" to sell it's company to Ananda Krishnan, who in return invested in Sun DTH
Poor Performance by IPL Franchise.
Spice Jet Crisis
Spice jet
crisis
165 Mn
USD Loss
2000
Flights cancelled in December, 2014
14-15 Crores to 50 Lakhs / day
High Fuel cost
High competition.
Huge Discounts.
Reason
Revenue
One
Two
Two Step Strategy
step
step
Think digital
Target niche
step
One
Futurology
step
One
Share of ad views by content duration
step
One
Ad Revenue Forecast
step
Two
Target Niche
"hyper localised news"
Thank You
Kalanithi Maran
By Sunil Kumar
