Towards digital leadership
![](https://s3.amazonaws.com/media-p.slid.es/uploads/172532/images/3363570/parry.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/172532/images/3363592/e21_logo-W.png)
Indian sugar searches
1.8 Lakhs
Desi
search trend on
Bulk sugar prices
800
( 15,20,000 )
EID Sugar
6,700
Bulk Sugar suppliers
1,400
Sugar
Competition
63Cr 10 Lakhs
Discovery commerce
Digital Ranking Analysis
![](https://s3.amazonaws.com/media-p.slid.es/uploads/172532/images/3363574/Screen_Shot_2016-12-26_at_7.37.33_PM.png)
Top keywords
![](https://s3.amazonaws.com/media-p.slid.es/uploads/172532/images/3363582/key.png)
Digital Performance Analysis
![](https://s3.amazonaws.com/media-p.slid.es/uploads/172532/images/3363576/performance.png)
Micro Interaction Analysis
![](https://s3.amazonaws.com/media-p.slid.es/uploads/172532/images/3363579/mobile.png)
Tech update cycle
![](https://s3.amazonaws.com/media-p.slid.es/uploads/172532/images/3363581/technology.png)
Backlinks
![](https://s3.amazonaws.com/media-p.slid.es/uploads/172532/images/3363583/backlinks.png)
Your current situation
No Search engine listing
No impactful SM presence
No Content Generation
![](https://s3.amazonaws.com/media-p.slid.es/uploads/172532/images/2260368/Screen_Shot_2016-02-22_at_8.33.11_PM.png)
Performance Test
![](https://s3.amazonaws.com/media-p.slid.es/uploads/172532/images/2260932/Screen_Shot_2016-02-22_at_8.37.52_PM.png)
Speed & Technology
![](https://s3.amazonaws.com/media-p.slid.es/uploads/sunilkumar-5/images/1152444/speed.jpg)
Internal Activities
![](https://s3.amazonaws.com/media-p.slid.es/uploads/172532/images/2261008/Screen_Shot_2016-02-22_at_8.33.48_PM.png)
Question
Star
Cash Cow
Dog
Low
High
High
Low
Traffic
Leads
EID
Parry
Rajshree Sugar
VeeVee Sugar
BCG
Madhur
One
Two
Three
Strategies
step
step
step
Conversion Optimisation
Inbound Content Marketing
Product Based Campaign
step
One
Convert to high conversion website
![](https://s3.amazonaws.com/media-p.slid.es/uploads/172532/images/3363586/Screen_Shot_2016-12-27_at_2.23.21_PM.png)
step
Two
![](https://s3.amazonaws.com/media-p.slid.es/uploads/sunilkumar-5/images/1123636/travels__1_.jpg)
Moving through the digital purchase cycle
Creating a compelling content
Viral Video
Poster
SM Posts
Audio
Short Contest
GIF
Blog
PR
Magazine
step
Two
![](https://s3.amazonaws.com/media-p.slid.es/uploads/sunilkumar-5/images/1025129/hg.jpg)
Moving through the digital purchase cycle
step
Three
![](https://s3.amazonaws.com/media-p.slid.es/uploads/sunilkumar-5/images/1025161/LandingPage-Infographic1.png)
Product specific campaign
Thank you
Parry Sugar
By Sunil Kumar
Parry Sugar
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