250 +

movie / year

Action  Adventure

Drama

Comedy

Romance

Sports

Based

Horror

Fantasy 

Sci-Fi

Animation

Dialogue

Story

Comedy

Cinematography

Kabaddi Team

Soccer Team

NBA All Star 

Games

Social currency: People share things that make them look good to others.

Triggers: The stimuli that prompt people to think about your product or campaign.

Emotion: People are more likely to share things that are emotionally arousing (with positive emotions being more viral than negative ones).

Public: People are more likely to participate if their participation can be readily made public (such as “I Voted” stickers and wrist bands for causes).

Practical value: People are more likely to share practical pieces of information, so they can help their friends and families.

Stories: People are programmed to recognize, respond to and share compelling stories.

Title length : 75% - 3 words or less

Run time : 60% - 3 mins or less

Element of laughter : 30% - seeing or hearing someone laughing within the first 30 seconds of the video

Element of surprise: 50% - seeing or hearing an expression of surprise, such as a scream or gasp

Element of irony : 90% - element contrary to what was expected. The majority of ironic elements in the videos displayed the breaking of social norms.

Musical quality: 60% - singing, background music, or popular song references

Youth: 35% - videos featured children seemingly under the age of 18

Talent: 30% - videos were composed of songs, dances, or performances that required practice and talent

One

Two

Three

Step

Step

Step

High engagement website

Integrated online strategy

Creation of viral contents

Poll to the fans : Asking them what kind of story to choose. 

Interviewing the unknown : Sessions with the behind the scenes people (camera crew, make up man, etc..)

Stars together : Net practice sessions and acting session with Murali Vijay

Fan of the month

Caption the pic contest