Market Scan
Worldwide E-Commerce Growth
2014
2016
2020*
1,336
1,915
4,058
Billion Dollars (US)
Most sold category in
e-Commerce
Electronics
Apparels & Accesories
Books
Beauty & Personal Care
Home & Furnishing
Health Care
Baby Care
34%
30%
15%
10%
6%
3%
2%
Top 7 e-commerce sites
Amazon. com
Ebay
Netflix
Amazon.co.uk
Walmart
Etsy
Ikea
Trending 5 Products for 2016
Green Tea
Not only has green tea consistently been climbing as a trend since the early 2000’s, but it’s been growing for good reason. Green tea is generally healthier than other beverages in it’s category, it contains less caffeine, and most importantly, there are so many uses and variations of the product allowing the possibility for you to come up with new product ideas that incorporate green tea or green tea extract.
MatchaTea
Matcha tea, is an increasingly popular variation of green tea, and considered to be a premium product. Ultimately, it’s very high end green tea that has been ground into a fine powder. Because you actually consume the whole leaf as oppose to just steeping it, you get a much higher concentrate of good things in tea. Much like green tea, this product can be used as an ingredient in many other products.
Detox Products
Detoxes fit into the health and nutrition category and because of that there’s always a new trend in detoxing. Right now, the detox trend is tea. Tea based detoxes aren’t just trending, they’re Instagram famous. I’m sure you’ve likely seen them plastered all over your Instagram feed in recent months. While some of these products advertised may have additional ingredients in them to help you “detox”, from what I’ve seen most are nothing more than… tea with a marketing spin.
Coffee scrub
Switching gears (a bit), it’s not just tea that’s trending. Tea’s ache nemesis, coffee, is also making a trending appearance lately in the form of a body scrub. It appears that Frank started the trend, with a bunch of other players entering the market closely after. This is a classic and smart example of someone taking a current product on the market and re-purposing it for another market. Don’t just think about coffee, also consider what other products can re-purposed after their initial use and resold.
COCONUT OIL BASED PRODUCTS
Considered healthy and functional, you can use coconut oil for everything from cooking to making your own soaps, toothpaste, deodorant, sunscreen, to improving sleep, and even preventing Alzheimer
Our Products
Scan Results
No.of searches / month
4,50,000
1,10,000
27,100
Average
Price Range
10-29
Spirulina
Competition
Trend
Medium
Increasing
No.of searches / month
33,100
8,100
3,600
Average
Price Range
6-28
Virgin
Coconut Oil
Competition
Trend
Medium
Stagnant
No.of searches / month
1,10,000
49,500
9,500
Average
Price Range
11-42
Wheat Grass
Competition
Trend
Low
Stagnant
No.of searches / month
3,68,000
1,10,000
22,000
Average
Price Range
4-13
Honey
Competition
Trend
High
Increasing
36-42
(outliers)
No.of searches / month
14,800
880
290
Average
Price Range
9-34
Amla Juice
Competition
Trend
Low
Gradually Decreasing
No.of searches / month
1,300
170
50
Average
Price Range
15-80
Ahimsa Silk
Competition
Trend
Fragmented
Nil
No.of searches / month
1,35,000
27,000
12,000
Average
Price Range
2-44
Pashmina
Competition
Trend
High
Growing
No.of searches / month
40,500
2,900
1,900
Average
Price Range
4-14
Saree Blouses
Competition
Trend
High
Increasing
No.of searches / month
90,500
12,900
5,400
Average
Price Range
6-43
Baby Dress
Competition
Trend
Fragmented
Increasing
No.of searches / month
390
50
140
Average
Price Range
Varies Based on Competitor
Animal Clothes
Competition
Trend
Low
Nil
No.of searches / month
2,900
480
390
Average
Price Range
13-35
Carpets & Rugs
Competition
Trend
High
Decreasing
No.of searches / month
9,500
50
50
Average
Price Range
Varies based on competitors
Tie & Dye
Competition
Trend
Less
Negligible
No.of searches / month
1,300
320
260
Average
Price Range
12-60
Indian Bags
Competition
Trend
Medium
Decreasing
No.of searches / month
1,10,000
60,500
14,800
Average
Price Range
5-18
Paper Mache
Competition
Trend
Medium
Increasing
No.of searches / month
8,23,000
2,46,000
60,000
Average
Price Range
60-275,000
Art (Hand & Mouth Artist - Nil)
Competition
Trend
High
Saturated
No.of searches / month
18,100
5,400
1,900
Average
Price Range
0.01-30
Candles
Competition
Trend
Low
Nil
No.of searches / month
1,35,000
1,10,000
2,400
Average
Price Range
17-60
Booties
Competition
Trend
High
Increasing
228
(outliers)
No.of searches / month
60,500
22,000
14,000
Average
Price Range
2-19
iPad Covers
Competition
Trend
High
Increasing
No.of searches / month
90,500
49,500
4,400
Average
Price Range
0.99-7
Key chains
Competition
Trend
High
Increasing
No.of searches / month
880
10
110
Average
Price Range
1-22
Pen Organiser
Competition
Trend
Medium
Nil
No.of searches / month
1,900
170
50
Average
Price Range
15-338
Fancy Bags
Competition
Trend
High
Increasing
Items that are very negligibly trending in market.
Hand bags basket weave
Kashmiri handpainted item
Kolhapuri chappal
Citronella
hand made jewelry
hand painted jewelry
Lip balm
Hand painted terracotta pots
Our Strategy
Finalise
Products
Wireframe
User Persona
Design
Development
Local
Optimisation
InternationalOptimisation
Social Media
Thank you
Market Scan
By Sunil Kumar
