Why SEO for Your Apartment Community is Important and How to Start

Consolidate Efforts

+ Maximizing Internet Marketing Opportunities

=  Profit

Online Presence Analysis

• Listings
• Reviews
• Social
• Website
• Search Engines

Presence Analysis

SpeedPro Imaging

speedpromemphiseast.com

Target Keyword: Vehicle Wraps

Estimated Keyword Searches (within Memphis)

vehicle wraps - 350

car wraps - 460

truck wrap - 180

van wrap - 140

vinyl wraps - 90

camo wrap, auto wrap, vehicle wrap design - 240

vehicle wrap advertising- 60

1,520 Searches x 30% 

456 Visitors

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Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent.

Search Engine Watch - 2012

How Much Are You Losing?

Convert into Leads: 15% x 456 =

Client Conversion Rate: 30% x 68 = 20

Avg Revenue per Client: $500

"van wraps"/"vehicle advertising" $4/click - 270 searches

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Losing $120,000/Year

So, are you ready to take over your industry online?

Introductions:

• Tammy Yeargan, Marketing Director - Fogelman Management Company

• Tilea (Lacy) Terry, SVP/Director of Marketing - Mid-America Apartment Communities

Sunshine Diagram