Robert Irwin Jewelers

Internet Presence Assessment

Your Goals

• Grow loose diamond and engagement ring business in-store. 
• Sell more diamonds online. 

Solution - Return on Visibility

• Increase organic visibility for rijewelers.com in Search Engines for customers searching for engagement rings and jewelry stores in Memphis, TN.   
   
• This will result in enhanced brand visibility online, more calls, and in-store visits, and online sales from your target audiences. 

Target Keywords

1450 Searches x 20%

jewelry stores in memphis tn - 210+

1100+ for related keyword variations

engagement rings memphis tn - 90

engagement rings memphis - 50

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290 Visitors

Estimated Keyword Searches

How Much Are You Losing, Annually?

Avg Sale per Client: $1500

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Client Conversion Rate: 20% x 12 = 12

Convert into Leads: 20% x 290 = 58

$216,000 

Ready to Rank?

Website itself needs a deep SEO analysis and optimization. Targeted links need to be built to enhance keyword rankings to generate better customer visibility. 
 

An updated website with intuitive navigation and sales flow with unique content on main pages will yield massive improvements in overall customer inquiries online. 

SEO services can begin while website redesign is being done and will not interfere with our efforts. 

Status: Green

You're Ready!

Overall Plan

• Month 1 - 3: In-depth SEO analysis, Keyword research, On-Page SEO changes (heavy emphasis on content for website), Foundational link building with citations and social profiles. Targeted link building will begin.  
   

• Month 4 - End of Project: Targeted link building to build visibility for target keywords. 

Estimated Time Frame to Hit Target Visibility for Top Keywords: 5-7 Months

Next Steps

• The website and SEO are separate projects and can be done simultaneously, although they can influence each other.  
  
  Recommendations: To begin SEO project and follow up with website planning, design, development and implementation. 
   
• When we meet, we can review our SEO project plan, deliverables, and pricing. 
  
  We want to make sure our recommendations fully align with your goals and make any adjustments, if needed. 

• Once we agree, we'll schedule our project and begin to move forward.