Light rail transit
![](http://kitchener.ctvnews.ca/polopoly_fs/1.1355690!/httpImage/image.jpg_gen/derivatives/landscape_960/image.jpg)
Group 7: Paiam, Robin, Carol, Damien, Wayne
Recommendation
- Communications
- Tailor your style according to specific audience
![](http://3.bp.blogspot.com/-X-c5rO2rM5s/TtfHDAH99wI/AAAAAAAAAno/hkLJleXKqwg/s1600/recommend.png)
Internal Analysis
Strengths
- Frequent, reliable, convenient mode of transportation
- Create jobs
- Promotes sustainability
Weaknesses
- Financial capital required
- Many alternative forms of transportation
External Analysis
- Many stakeholders and External Factors
- Predictable Behaviour
![](http://i.cbc.ca/1.1704844.1379089105!/httpImage/image.jpg_gen/derivatives/16x9_620/li-ionlogo.jpg)
Region of Waterloo statisti cs
- 6.9% Unemployment Rate
- 1.44% Increase in Population (last year)
- Estimated 539,383 by May 2031
- 1000+ Tech companies and 700+ Startups
Initial Population |
Growth Rate |
Number of Years |
Calculation |
Final Population |
423,000 |
1.44% |
17 |
423,000(1.144)17 |
539,383 |
Implementation
- Governments
- Taxes & Frontage
- Opposition Groups
- Technology & Startup Sectors
- Region of Waterloo Residents
Governments
- Provincials
- ION in-line with provincial policy
- Includes intensification and sustainability
- Regional
- Ensure efficient decision making processes and internal communications
- Municipal
- Bylaws to facilitate construction and operations
- Further assess Cambridge
Taxes & frontage
- All residents and businesses that face a property tax increase due to LRT
- Most significant located within 500-800m of LRT line
- Coordinate with MPAC
- Ensure tax increases are no surprise
- Communicate material changes to frontage
- Permanent & Temporary
Opposition groups
- Inexplicitly address concerns via website
- Avoid direct responses and explicitly naming group
- Helps avoid negative media attention
Technology & startup sectors
- Growing sectors, large growth sector
- Assess infrastrucal needs of sectors
- 2-Way, All-day GTA - Waterloo train service
- Utilize construction to develop infrastructure
- Leverage media relations to promote business in the Region of Waterloo
![](http://bleaney.ca/wp-content/uploads/2013/12/Desire2Learn-logo.png)
![](http://upload.wikimedia.org/wikipedia/commons/b/ba/The_Official_Kik_Logo_2013-05-16_07-12.jpg)
![](http://www.aceconsultinggroup.ca/wp-content/uploads/2013/03/mappedin2.png)
Region of Waterloo residents
- Communicate community benefits of LRT
- Continued use of Central Transit Corridor
- Videos, Social Media, community events
- Facebook, Twitter, LinkedIn, BBM
- Public reports, transparency in development
- Community Feedback, collaborative planning
![](http://www.regionofwaterloo.ca/en/gettingAround/resources/ctcbannerjpg.jpg)
IMPLEMENTATION
- High-power Stakeholders
- Collaborative Effort between KW & Cambridge and Transparency
![](http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/06/hc-social-media-icons-istock-23515213.jpg)
Questions?
![](http://media3.giphy.com/media/jYAGkoghdmD9S/giphy.gif)
Light rail transit
By tang8330
Light rail transit
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