Kinkajou Bottle cutter
Hassan, Aman, Brian, Chris, Robin
Group #1
Agenda
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Recommendations
-
Analysis
-
Implementation Plan
Recommendation
- Target the expert crafter segment
- Strategy based around eCommerce
- Offer quality product & support
- Improve the supply chain
- Strongly promote through niche marketing tools
- Use customer excellence as the main sustainable strategy
Analysis
SWOT
SegmentsCustomer Analysis
SWOT
- What are the main strengths?
- Web presence
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What weaknesses must be considered?
- Limited resources
- No control over manufacturing
- What opportunities are available to the firm?
- First mover's advantage
- What threats exists?
- Potential entrants
POTENTIAL SEGMENTS
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B2B - Crafters in tourism areas, primary income off product
-
B2C - Crafters in national areas (Casual or Expert), make unique gifts
- B2B - Crafters in tourism areas, primary income off product
- B2C - Crafters in national areas (Casual or Expert), make unique gifts
Customers
- Expert crafters segment
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Consumer buying process
- Need Recognition
- Information Search
- Post-purchase
- Alternatives
Implementation Plan
4 Ps, and Target Market
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Product
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Price
-
Place
-
Promotions
Product
-
Kinkajou Bottle Cutter
- Warranty
Price
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Customer Oriented Pricing
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Do not focus on high margins
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Establish relationship with suppliers for discounts
Place
Place Cont.
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Canadian distribution can be improved
-
Amazon is a viable option for storage and delivery
Promotion
- Magazines
- Trade shows
Expected Results
Closing...
Kinkajou Bottle cutter
By tang8330
