Brand Package: What's Inside A Package?

You do know how important branding is to every business, right? If you are starting a business, you should consider going for a brand package.

Starting a business will give any entrepreneur a headache. Yes, it is true. But why? There are so many things to think about. To help you out, you can go for a branding package. This is a form of service provided by a trusted branding company which is directed towards the attainment of massive growth and success. Branding is not easy but only if you don’t know what to do. That is why you need a helping hand.

Why do it? Branding is very important in business. Generally, branding means creating an overall identity for the business. There is a name to consider, the logo, as well as the company’s online presence. That’s just the start. There are so many more that need a branding stamp.

Getting a brand package means less headache since all branding elements will be done by one company. That’s great because there will be consistency in it.

What’s in a brand package?

Let’s start with what could be the most important visual part of the branding package: the logo. The logo is the symbol of the company. It is the most striking thing about a company or at least, it should be. People could recognize a symbol more than a name, unless the company has become a large company.

The logo is a symbol that people will immediately associate with the company. Take a look at Starbucks. You don’t have to see the letters STARBUCKS to know that the cup with a green mermaid on it is from the popular coffee chain.

It’s the same with Google. When you see that colorful G, you don’t think that it means ginger tea or Georgia the state. That’s the power of the logo. It allows people to recognize the company through that small element. It’s an essential part of branding because it sets off everything else in branding. There are two main components of the logo: color and font. Some have both, while others just the color.

Those are important because you need to use those in other components of the company. For example, when you have a physical store, you want the interior to match with your logo. This doesn’t mean that you should use the exact color in the interiors, but it means that the interior should complement the logo.

In another case, you want words that would be reflected in the store to be the same font used in the logo. If not, it should at least be complementary. There are so many uses of the logo, which might even make it necessary for you to commission a logo package for practicality. The logo package is part of the brand package, but what is included in this particular package?

Since we have already talked at length about the logo, let’s suppose that we already have a logo in mind. It doesn’t stop there. There are stationeries to think about. Why is this important? Stationeries are used in official communication.

It should have a letterhead with the business logo on it. If not the logo, then the name of the company. It is up to the design company to note which is better for your letterhead. There are times when the name of the company would suffice. This usually happens when the color of the logo is too bright and the communication becomes informal with it.

The design company knows about the rules and practical matters regarding letterhead. That’s why it’s best to let them do the work because it’s their expertise. Aside from the stationery, there is also the envelope to think about. Perhaps it would be better to not have the logo on the stationery but that it should be stamped on the envelope.

This just sounds trivial, but it isn’t. But for a business owner who just wants to operate the business, this may just be an annoyance. So take the business to a company for a brand package and have one less stress in your business life.

Packaging

By the way, your logo design matter is not over. There is also packaging to consider. Plus, there are many different kinds of packaging. The design company can help you with that, too. Let’s be more specific. When you buy from a store, you get either a plastic bag or paper bag. Which one are you getting and how should it represent the company? Where should the logo be placed? Do you put the name of the company along with the logo?

For startups, it’s best to put your name along with the logo. Within the first few years, you are still establishing your brand. You should plaster both the brand and logo if you can and as long as it is still acceptable. You don’t want your packaging to drown with your brand name and logo.

How about the tape? You know how some bags are sealed with tape. Should you have your own tape with your logo on it? These are things that a design company can help you with. By the way, you don’t have to spend on everything. Spend on the more important matters.

Identity

What are the other components of the brand package? Don’t forget one of the most important ones in this generation: online presence. You definitely need a website. That is an important part of the company’s brand package since it is something that has a wide reach.

When you have a store, the people that will be reached by the brand are limited to those who actually see the store. Those who just see the store from the outside can’t even recognize the branding from there. They have to go in to really understand your brand.

The website, though, can reach people from different parts of the world. Your brand has a wider reach, so this is definitely a branding component you should invest in. The business’s identity should be aptly portrayed in the website. It shouldn’t just be about the products and services. You have to tell the story on every web page—a story about the lifestyle that your business offers.

Whether the website has an online store or not, you should let people know what your brand is about. Not only that, the website should tell people why they should go on board your brand’s train. The website is like a would-be customer’s direct link to your company. That’s why it is important that the core of the company will be accurately presented in the website.

Do you see how advantageous it is to have a holistic branding company? Such companies have the logo package and brand package that you need. If you have to start a company, you should invest in a brand package that will give you a long-term lease in business.

Conclusion

Having a successful brand needs the application of relevant and effective ways. Marketing your business products or services to the target audiences should carefully be done. That is why you have to look for a brand package from a legitimate branding agency.