HAS YOUR BRAND GOT GAME?
or
![](https://s3.amazonaws.com/media-p.slid.es/uploads/723000/images/4452120/Horizontal_Logo_4.png)
Brands come in
all shapes and sizes.
![](https://s3.amazonaws.com/media-p.slid.es/uploads/723000/images/3888647/s10.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/723000/images/3888646/s9.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/723000/images/3888645/s8.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/723000/images/3888640/s3.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/723000/images/3888643/s6.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/723000/images/3888801/complex_shape_divide_2.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/723000/images/3888641/s4.png)
A brand can be a global icon and sold around
the world.
Or it can be niche,
with a local fan base.
It doesn’t matter how big your supply chain is, or who you sell to.
Because any brand that sells,
![](https://s3.amazonaws.com/media-p.slid.es/uploads/723000/images/3872080/giphy.gif)
is eventually copied.
And beside the things we can't control,
like market downturn,
or new competitors;
Counterfeit goods are the single biggest threat a brand must overcome.
counterfeit goods are now worth more than
USD $1 trillion per year.
In fact,
That's equal to the sum total of all other transnational crimes combined, including drug-trafficking.
![](https://s3.amazonaws.com/media-p.slid.es/uploads/723000/images/3973984/down.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/723000/images/3974008/right.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/723000/images/3875366/Screen_Shot_2017-06-05_at_1.01.41_PM.png)
Source: Transnational Crime and the Developing World (2017) - Global Financial Integrity®
So how do we possibly defeat a problem this BIG?
By thinking even BIGGER of course!
And breaking down the problem into its individual parts.
![](https://s3.amazonaws.com/media-p.slid.es/uploads/723000/images/3974061/giphy-2.gif)
To put it quite simply,
counterfeiting coalesces
in two forms:
Online and offline.
And originates mainly
from one place:
![](https://s3.amazonaws.com/media-p.slid.es/uploads/723000/images/3974069/china-flag-vector-free-download.jpg)
88%
But even with something as unregulated as the internet, or as complex as China, there is still a solution at hand.
And it's been staring us right in the face.
Technology.
![](https://s3.amazonaws.com/media-p.slid.es/uploads/723000/images/3974552/laptop.png)
Technology is the key to solving counterfeit goods because it enables better decision-making.
It can help us connect the dots.
And it can activate our customers and colleagues.
So we need technology.
![](https://s3.amazonaws.com/media-p.slid.es/uploads/723000/images/3873622/giphy-2.gif)
We also need a game plan.
In chess, your pawns attack from the front, your rooks and knights from the back.
But fail to synchronize
your moves, and a cunning opponent will forever evade your checkmate.
The same principle applies to brand protection.
Fail to deploy your online/offline stack in unison, and you will not achieve your end game.
Has your brand got game?
A new paradigm in brand protection (English)
By Support Authentix
A new paradigm in brand protection (English)
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