I'M TYLER RICHARDS
LIVE IN UTAH / FROM SEATTLE
ART, ENTREPRENEURSHIP, BUSINESS, TECH/CODE, & GOLF.
(It all started in elementary school)
MY EDUCATION
SOME STREET CRED
Acquired 2013
by Microsoft
Acquired 2013
by Microsoft
SOME STREET CRED
Acquired 2013
by Microsoft
Acquired 2016
$20 Million
SOME STREET CRED
?
Acquired 2013
by Microsoft
Acquired 2016
$20 Million
SOME STREET CRED
STARTUP = MIND BLOWING CRAZY
HOW TO GET FROM POINT A TO POINT Z
IT IS DIFFERENT FOR EVERYONE
things I've learned so far
10
Be
Relentlessly
Lucky
#1
Luck is when preparation
meets opportunity
#1
As luck would have it
article on Scientific American
#1
#1
Judy Estrin
The Role of Luck in Startups (1 min)
Every problem is an opportunity
#2
What would you do with $5?
#2
#2
Vinod Khosla
Big Problem Big Opportunity (30 sec)
#3
Don't JUST follow your passion
#3
Interest
Market
Skills
#3
Marcus Sheridan
Started River Pools & Spas in 2001
#3
Marketing guy who made a ton of money in .com era
Got a pool and feel in love with it
Started River Pools & Spas in 2001
2008 crash happened and he lost alot
Decided to become authority on pools
Took every question related to pools and made blog content
#1 on Google in a year with 4000% increase in traffic closing 80% of appointments
Calculated risk and failure
#4
#4
Elon Musk
On Risk Taking (1 min)
#4
- Lowest Risk, Highest Volume
- Possibilities
- Highest Risk, Lowest Volume
Growth Risk Meter
Do you have access to an email list?
Do you have an influencer friend?
#4
Batting average in the MLB
Networking / Don't burn bridges
#5
Build meaningful relationships
Rob Nelson, CEO of Grow.com
#5
It is a very very small world
#5
Gain attention & Be interesting
#6
Your customers are humans just like you.
So where are they spending their time?
So where are you spending your time?
#6
they
their
you
your
Startup Marketing = doing alot with little resources
#6
Scalable / Repeatable / Predictable
#6
At that point, it is just adding 0000000s
Prioritize
#7
My top 5
#7
#7
Carol Bartz
Managing a balanced life
#7
Qualtrics CEO loves golf
#7
Delegate. Build a team.
21 Questions
This is not a dress rehearsal
#8
We are in a self-educating era
#8
What ever is out there, people will believe
BUT DONT SWEAT THE SMALL THINGS
- dont worry about buttons
- clicks or application design
- just create a landing page and get signups
- get traffic first
#8
#8
Find out what is working
#9
The "my friend" test
#9
double down on what is working!
#9
Use tools to your advantage
#10
clarity.fm
Get real startup expert advice
emailhunter.co
find anyone's email address in seconds
clarity.fm
emailhunter.co
#10
mandrill.com
automated and easy drip campaigns
mandrill.com
charlieapp.com
1-page summaries of the people you meet with
charlieapp.com
welcome to the internet FB page
current memes and trends
welcome to the internet FB page
#10
snip.ly
smart links for sharing others content
hootsuite.com
automated social posting, including instagram
snip.ly
hootsuite.com
#10
adroll
automated and concierge retargeting advertising
boomerang
send delayed and scheduled emails from gmail
adroll
boomerang
#10
similarweb.com
spy on all your competitors
tweetdeck
easy keyword monitoring on twitter
similarweb.com
tweetdeck
#10
FB groups / Reddit / Quora
don't spam, ask and answer questions
helpareporter.com
give tips and stories of new news to reporters
FB groups / Reddit / Quora
helpareporter.com
#10
gleam.io
contest and giveaway software
hotjar.com
website user heat mapping
gleam.io
hotjar.com
#10
trich_ t_rich /tylerjordanrichards
Conference
By Tyler Richards
