I'M TYLER RICHARDS
LIVE IN UTAH / FROM SEATTLE
ART, ENTREPRENEURSHIP, BUSINESS, TECH/CODE, & GOLF.
(It all started in elementary school)
MY EDUCATION
SOME STREET CRED
Acquired 2013
by Microsoft
Acquired 2013
by Microsoft
SOME STREET CRED
Acquired 2016
by PierianDx
Acquired 2013
by Microsoft
Acquired 2016
$20 Million
SOME STREET CRED
Acquired 2016
by PierianDx
?
Acquired 2013
by Microsoft
Acquired 2016
$20 Million
SOME STREET CRED
Acquired 2016
by PierianDx
STARTUP = MIND BLOWING CRAZY
IT IS DIFFERENT FOR EVERYONE
(there is no 1 recipe for success)
things I've learned so far
10
Be
Relentlessly
Lucky
#1
Luck is when preparation
meets opportunity
#1
As luck would have it
article on Scientific American
#1
#1
Judy Estrin
The Role of Luck in Startups (1 min)
Every problem is an opportunity
#2
What would you do with $5?
Tina Seelig - What I wish I Knew When I Was 20
#2
#2
Vinod Khosla
Big Problem Big Opportunity (30 sec)
#3
Don't JUST follow your passion
#3
Interest
Market
Skills
#3
Marcus Sheridan
Started River Pools & Spas in 2001
Calculated risk and failure
#4
#4
Elon Musk
On Risk Taking (1 min)
#4
- Lowest Risk, Highest Volume
- Possibilities
- Highest Risk, Lowest Volume
Growth Risk Meter
Do you have access to an email list?
Do you have an influencer friend?
#4
Risk + Failure = Normal
Batting average in the MLB
Networking / Don't burn bridges
#5
Build meaningful relationships
Rob Nelson, CEO of Grow.com
Warren Osbourne, Founder of Braven
Aaron Skonnard, CEO Pluralsight
#5
It is a very very small world
For every negative interaction you should have 7 positive ones
#5
Gain attention & Be interesting
#6
Your customers are humans just like you.
So where are they spending their time?
Where are you spending your time?
#6
they
their
you
your
Startup Marketing = doing alot with little resources
Scalable / Repeatable / Predictable
#6
Prioritize
#7
Warren Buffet's Top 5
#7
#7
Carol Bartz
Managing a balanced life
#7
Qualtrics CEO loves golf
#7
Delegate. Build a team. But hire world class people.
Jeff Hayzlett's 21 Questions
The art of the launch
#8
#8
#8
Find the balance. It is a fine line.
But don't sweat the small things.
We are in a self-educating era
#8
What ever is out there, people will believe
Find out what is working
#9
If you are struggling to figure out what is working, use the "my friend" test
#9
Where you see successes, wins, and results. DOUBLE DOWN!
#9
Use tools and advisors to your advantage
Don't fly solo. You are not alone.
#10
Some tools I use.
#10
clarity.fm
Get real startup expert advice
emailhunter.co
find anyone's email address in seconds
clarity.fm
emailhunter.co
#10
mandrill.com
automated and easy drip campaigns
mandrill.com
charlieapp.com
1-page summaries of the people you meet with
charlieapp.com
welcome to the internet FB page
current memes and trends
welcome to the internet FB page
#10
snip.ly
smart links for sharing others content
hootsuite.com
automated social posting, including instagram
snip.ly
hootsuite.com
#10
adroll
automated and concierge retargeting advertising
boomerang
send delayed and scheduled emails from gmail
adroll
boomerang
#10
similarweb.com
spy on all your competitors
tweetdeck
easy keyword monitoring on twitter
similarweb.com
tweetdeck
#10
FB groups / Reddit / Quora
don't spam, ask and answer questions
helpareporter.com
give tips and stories of new news to reporters
FB groups / Reddit / Quora
helpareporter.com
#10
gleam.io
contest and giveaway software
hotjar.com
website user heat mapping
gleam.io
hotjar.com
#10
#1
Be relentlessly lucky
#2
Every Problem is an opportunity
#3
Don't JUST follow your passion
#4
Calculated risk and failure
#5
Networking/Don't Burn Bridges
#6
Gain attention & Be interesting
#7
Prioritize
#8
The art of the launch
#9
Find out what is working
#10
Use tools and advisors
trich_ t_rich /tylerjordanrichards
My Top 10
By Tyler Richards
My Top 10
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