I'M TYLER RICHARDS
- FROM SEATTLE
- BYU GRAD
- MARRIED W/ 1 LITTLE GIRL
- A PASSION FOR ART, BUSINESS AND CODE WHICH STARTED IN ELEMENTARY ART CLASS
HIGH SCHOOL
MEXICO
SOME VENTURES
MORE THAN 3000 APPLICANTS & 700 GRADUATES
WHAT IS THE KEY TO ANY BUSINESS?
ATTRACTING HUMANS!
(creating value)
ATTRACTING HUMANS 101
Startup Marketing = doing alot with little resources
SCALABLE / REPEATABLE / PREDICTABLE
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Speak to customers & define messaging before you go viral
the mom test
my friend has this...
SOME RULES
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Speak to customers & define messaging before you go viral
-
Investigate & map channels easiest - hardest
growth risk meter
do you have access to an email list?
do you have an influencer friend?
SOME RULES
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Speak to customers & define messaging before you go viral
-
Investigate & map channels easiest - hardest
-
Set S.M.A.R.T. goals
Specific
Measurable
Achievable
Relevant
Time-based
SOME RULES
-
Speak to customers & define messaging before you go viral
-
Investigate & map channels easiest - hardest
-
Set S.M.A.R.T. goals
-
Read the basics for your channel(s) on growthhackers.com
SOME RULES
-
Speak to customers & define messaging before you go viral
-
Investigate & map channels easiest - hardest
-
Set S.M.A.R.T. goals
-
Read the basics for your channel(s) on growthhackers.com
-
Don’t sweat the small things on day one
dont worry about buttons
clicks or application design
just create a landing page and get signups
get traffic first
SOME RULES
-
Speak to customers & define messaging before you go viral
-
Investigate & map channels easiest - hardest
-
Set S.M.A.R.T. goals
-
Read the basics for your channel(s) on growthhackers.com
-
Don’t sweat the small things on day one
-
Be a mixture of mad men & math men
SOME RULES
-
Speak to customers & define messaging before you go viral
-
Investigate & map channels easiest - hardest
-
Set S.M.A.R.T. goals
-
Read the basics for your channel(s) on growthhackers.com
-
Don’t sweat the small things on day one
-
Be a mixture of mad men & math men
-
Pour more resources into the one(s) that work
the few resources you have, use them on whats working!!
SOME RULES
-
Speak to customers & define messaging before you go viral
-
Investigate & map channels easiest - hardest
-
Set S.M.A.R.T. goals
-
Read the basics for your channel(s) on growthhackers.com
-
Don’t sweat the small things on day one
-
Be a mixture of mad men & math men
-
Pour more resources into the one(s) that work
-
RINSE AND REPEAT
SOME RULES
SOME TOOLS
Clarity.fm
startup advice from world class experts
SOME TOOLS
emailhunter.co
find anyones email address in seconds
SOME TOOLS
mandrill.com
auto email drip campaigns
SOME TOOLS
austenallred.com/book/
learn how to growth hackily use social media
SOME TOOLS
charlieapp.com
combs through a bunch of online profiles and data to give you a 1-page on any person in the world.
SOME TOOLS
welcome to the internet
a facebook page that shares the most viral content that you can manipulate (photos / cartoons / memes)
SOME TOOLS
snip.ly
smart links for sharing
SOME TOOLS
messagesumo.com
get linkedin contact information while you sleep :)
SOME TOOLS
hootsuite.com
automatic social posting
SOME TOOLS
adroll.com
easy and concierge ad retargeting
SOME TOOLS
tweepi
it will get you twitter followers
SOME TOOLS
boomerang
send emails later
SOME TOOLS
similarweb.com
spy on all of your competitors
ANY QUESTIONS?
Growth Hacking
By Tyler Richards
