![](https://s3.amazonaws.com/media-p.slid.es/uploads/178435/images/1530062/logo.png)
Catalysis Concept 2
This concept is based on wordplay and games like Scrabble. The focus of this concept is how a suprising amount of creativity can spawn from a standardized framework of ideas and processes, a kind of "idea factory" if you will, that constantly churns out new ideas by following a consistent and reproducible process. To bring this out, this concept has monospaced typography laid out in a strict, unyielding grid (symobilizing the consistent framework underlying the idea generation) which is then rearranged in a suprising amount of clever typographic permutations and combinations (symbolizing the ideas coming out of this rigid and consistent framework). The branding then carries on with the "grid” concept and develops a life of its own as can be seen in the slides below...
Inspiration
![](https://s3.amazonaws.com/media-p.slid.es/uploads/178435/images/1530127/word1.png)
Logo Permutations —
Any number of words can be out of the using the letters present in the logo. Perfect for brand messages and marketing slogans highlighting creativity and out-of-the-box thinking.
![](https://s3.amazonaws.com/media-p.slid.es/uploads/178435/images/1530132/word2.png)
Nearly every word commonly used in advertising and media can be formed out of the logo...
Logo Permutations —
![](https://s3.amazonaws.com/media-p.slid.es/uploads/178435/images/1530154/word3.png)
Play with position and orientation to get over 10 million logo variations...
Logo Permutations —
![](https://s3.amazonaws.com/media-p.slid.es/uploads/178435/images/1530246/shuhari.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/178435/images/1530938/wall_street_journal_hedcuts_1_by_rglassstudio-d6ejwpd.jpg)
The Shu•Ha•Ri dots can be extended to form the basis of Catalysis branded illustrations inspired by the HEDCUT illustration style...
Hedcuts
![](https://s3.amazonaws.com/media-p.slid.es/uploads/178435/images/1531263/logo_color.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/178435/images/1531264/logo_color_1.png)
Color
![](https://s3.amazonaws.com/media-p.slid.es/uploads/178435/images/1535805/Browser-favicon.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/178435/images/1535139/poster.jpg)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/178435/images/1530974/office2.jpg)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/178435/images/1530975/office3.jpg)
The branding theme can extend to the office interiors featuring high walls and thin, vertical lights.
![](https://s3.amazonaws.com/media-p.slid.es/uploads/178435/images/1585997/final.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/178435/images/1530979/hed1.png)
![](https://s3.amazonaws.com/media-p.slid.es/uploads/178435/images/1531119/hed2.png)
deck
By Vijay V
deck
- 745