The sales pipeline is a visual representation of your sales process. It outlines the measures and steps sales staff need to take to improve prospects at every stage of the process. Sales pipeline management is critical to the continued success of your sales process. Mastery of your pipeline will help you release revenue, identify bottlenecks in your sales funnel, and accelerate your sales cycle.
Maintaining a regular prospecting process and timetable is key to maintaining a healthy sales pipeline. Automating a sales pipeline can take a lot out of you, but sales managers should follow the most important best practices ensuring a healthy pipeline.