Developers market in Norway

+ my 30/60/90 plan

Maxim Salnikov

@webmaxru

• Microsoft MVP, Google Dev Expert

• Meetups, conferences, usergroups organizer

• Self proclaimed developer advocate

Products from the future

Full-Stack Engineer at ForgeRock

Our plan

• Developer ecosystem

• Our big goal

• My understanding of the role

• 30/60/90 milestones 

87 048 ICT employees in 2017

• Companies / Entrepreneurs

• Professional associations

• Startup incubators

• Meetups

• Conferences

https://www.ssb.no/statbank/table/11396/tableViewLayout1/?rxid=6223cf05-3f98-488f-9d4c-1adc052820ed

Relevant and active meetups

Some highlights from 2018

Conferences

• Mobile Era

• JavaZone

• NDC Oslo

• WebRebels

• Booster

• DevOps Day

• Webdagene

Subjective characteristics

• Perfect in work-life balance

• Keen on tech and networking

• Appreciative audience

Step-by-step

Developers

1. Awareness

2. Engagement

3. Adoption

4. Skilling

5. Enjoyment

Our dream

Developers

• Healthy

• Self-sustaining

• Growing

• Happy!

Evangelism?

I prefer another term

Being advocate!*

Developers

* not for the product, but for the developers!

My speaker's 2018

• Presented at 19 conferences and 13 meetups/devfests

• Delivered 6 full-day workshops

Confirmed sessions for 2019

• February 5 / JFokus / Stockholm

• February 23 / ng-India / Delhi

• March 8 / NG-NL / Amsterdam

• April 29 / ng-conf / Salt Lake City

• May 13 / iJS / London

• October 3 / Frontend Conf / Moscow

Extra skills needed

1. Listen

2. Understand the problem

3. Translate to the product team

4. Work with the local team to find a solution

Trust is the foundation

• Being independent

• Being consistent but able to admit mistakes

• Being a tech expert but request team help when needed

• Being honest

• Respect competitors

• LOVE THE PRODUCT

Stop the discourse

Show us your plan!

In general...

• Learn

• Meet & Organize

• Build & Tell

• Help my colleagues

30 days

Learn more about

Local developer ecosystem

The product itself

Company values & vision

Learning tech by...

Experimenting

Building

Teaching

Meet

• My colleagues in Norway

• My international teammates

• Azure development team

...to know where I can help and get help!

Build & Tell

• Static website for Mobile Era 2019

60 days

Learn

• Industry trends

• Local trends

• Details of competing offers

...to start building own strategy

Meet

• Fellow dev community leaders

• Norwegian MVPs

• Relevant dev community leaders, potential speakers, influencers

...to plan and implement collaborations!

Build & Tell

• Dynamic website for ngVikings 2019

Help my colleagues

• Facilitate the events by meeting developers at the booths

• Provide technical expertise

• Mastering the proper messages to the developers

90 days

• Being confident both technically and market-wise

• Get awareness among the developer community as the person who could help with the product

• Sync-up my plans with the other local and international devrels

...to start executing my strategy

Workshop

Build & Open Source

...and experiment & tell

I

Meet

• Widest possible developer audience, local and international, on the events organized by me or others

...to speak, listen and provide feedback!

Help my colleagues

• Come up with the new activity ideas

• Provide market planning expertise

• Orchestrate strategic market-making plays

What's about enterprise?

Tech relations with companies

• It's still a communication with people

• I'm in touch with the companies sponsoring/hosting my conferences and meetups

• Mobile Strategy group of Den Norske Dataforening

Longer-term ideas

Summit for the tech speakers

• Gather the passionate speakers / trainers / devrels in Norway

• Learn from each other how to become a better professional

PWA Conference

• Gather browser vendor reps and dev community all together

• Reason about the future of the web platform

Diversity & Inclusion

• Guide colleagues and event organizers

• Enforce Code of Conduct

• Find the proper message for underrepresented groups

• Build the welcoming environment, both technically & spiritually

My family

Thank you!

Your questions