Research Approach

Phase: Qualitative Interviews

End Goal: 

Deliver solutions to improve women's intimate health

Generate New Offers

Research Goals: 

Explore the Problem​

Get Insights​

Narrowing the scenario

&

Attention!

1. Not a marketing Research
2. Not a quantitative Research
3. Take care with preconceived ideas
4. Take care with the theme's limitations

INTIMATE

HEALTH & WELLBEING

EXPLORE FEMALE 

*

*cis women

*transmen w/vagina  (passive research approach)

Special Health like:

• Suffer with Pain/Diseases
• Disrupted Cycles
• Use cup or reusable pads
• Use Intimate products
• Others special intimate conditions or situations

Profile Approach

Learn with Special Cases

and/or

Special Situations like:

• Work

• Flight Attendant
• Personal Trainers
• Street cops
• Construction workers
• etc.

• Lifestyle

• Exercise
• Diet
• Travels
• Womanhood exploration
• etc.

Active Mapping & Recruitment Form

Profile Assessment

• Id: Name, Age, City, contact;
• Profile: Profession, hobbies and interests;
• How they describe their relationship with their intimate health /wellbeing and menstrual cycle;
• Multi-choice of situations (pads, wipes, cups, intimate soap, all-natural, etc);
• Grading (1-5) how their intimate health/cycle disrupt their routine and plans;
• Describe how their intimate health/cycle disrupt their routine and plans;

We also looked for talkative people

Assess. questions

Recruitment Form

34 Profiles Collected

5 to be pre-selected

(unforeseen events and findings can cause replacements)

Link to profiles' table

Profile #V.A.: 27

Suggested Profiles

VA is a traveller/backpacker, was an AIESEC intern in 5 different Latin-American countries, was for a long time a girl-scout and recently a kids' teacher.

Her diverse lifestyle and experiences can give us a great number of insights about extreme situations (backpack), day-long situations (school) and other cultures' approaches.

Profile #G.: 23

Suggested Profiles

G is an architecture student, suffers a long time with intimate conditions like PCOS, disrupted cycles and multiple infections and can give us insights about the special gynaecological patient life.

She didn't adapt well to contraceptive pills and needs constant gynaecological attention. In the form she said that because of the pandemic, as she couldn't go to the doctor in the last 3 months, she is researching for alternatives solutions herself. She also marked that she uses cup/reusable pads but also daily pads.

Profile #MM.: 26

Suggested Profiles

MM loves to explore her relationship with her body and womanhood, she is a yoga and tarot affectionate, collaborates with feminist publications/groups and is always looking for alternative solutions to her wellbeing.

MM can give us inside view on the discussion groups of feminine health/wellbeing and also help us explore the scenario/trends on intimate health/wellbeing

Suggested Profiles

We suggest pre-selecting the last two profiles depending on the interview questions.

Obrigada.

Gabriella Martins

hi@werkbund.club

www.werkbund.club