for the Cross-Sell/Growth

What I bring to the table

challenge at Hotjar

+

• Product Expertise: 15+ years managing product lifecycles (and a solid design & strategy BG).
• Market & User Research: Skilled in driving product strategy through market & user insights.
• Data-Informed (Driven): Proficient in data analytics, A/B testing, and strategic decision-making.
• Leader/Ownership: Successfully led diverse & cross-functional teams, mentored junior members.
• User-Centric: Focused on enhancing user experience with qualitative research and analysis
• Innovative Thinker: Continuously seeking new solutions and improvements 🔥
• Effective Communicator: Teams and stakeholder alignment and management
• Collaborative: Fosters a collaborative and positive inter & intra team environment.

TO THE (HOTJAR) TABLE.

MY SKILLSET

Excited to drive cross-sell expansion and growth at Hotjar!

MY KNOWLEDGE & EXPERIENCE

TO THE (HOTJAR) TABLE.

Prompt 1: Contributing to accelerating the growth of your company

Prompt 2: Leadership and collaborating cross-functionally

Linker Partner Platform

A Product-Led Growth Case

 2  Growth-focused cases

As an Strategic PM, Growth is a transversal value in my projects

Toptal Utilities

A Growth Portfolio

B2B digital bank with "super" Open Finance APIs power

Initial Stakeholders Alignment & Decision-Making Process Definition

Discovery

• Business Stakeholders
  • Interviews (to get biz goals & strategy)
  • Deep Dive into biz data
  • Competition/Market Map
• ​Affiliates Operat. & Tech Stakeholders
  • Map Existing Processes & Pain Points
  • Deep Dive into Tech Structure & API doc
• Gather data
  • APIs analytics (Acquisition Funnel)
  • Affiliation Program Performance
• Existing Partners Interviews cycle

Discovery

• Guided Interviews with existing clients/partners to understand the reasons

• Product Outline

• Visual Concept using the New Brand (Design System)

• Initial Roadmap + User Flows

Conception

"Banking Everywhere"

The Partner Portal to materialize an intermediary-centred Product-Led Growth strategy through a No-code open banking platform.

Generating gains by:

• Reducing affiliate program operational bottlenecks
• Improving the partner experience
• Creating more value for the partnership.
  • Also facilitating to Partners new revenue streams
• Escalating exponentially final clients acquisition

User Flows Ideation

User-Flows Sketch

(Collaborative Dynamics)

MVP Design & Dev.

Low - Fi + Validation (Stakeholders + Interviewed clients)

MVP Design & Dev.

MVP definition

( estimation + prioritization )

V2

Roadmap adjustment

Sold to the biggest private LATAM bank for US$ 30MM

Our global footprint spans the Brazil, USA, EU, and the UK, where we apply strategic innovation to meet complex challenges across diverse sectors, from Fintech, Healthtech to Entertainment, Edtech, and HRtech.

With Product Management, UX/UI Design, Business Model and Go-to-Market Innovation, ensuring we lead the delivery of creative, effective solutions tailored to each industry's unique needs.

This international and diverse experience ensures we deliver creative, effective solutions tailored to each industry and market unique needs.