Introduction

• Graduate in Communication Science

• PhD on "Community Building for Innovations"

• Head of Social Media Business @ Telekom

• Since 03/2025: Culture & Engagement @ MediaMarktSaturn
   

• Founder of the Corporate Influencer Club

• Podcast-Host of the Corporate Influencer Podcast

Winfried Ebner

CheckIn

To me, corporate influencers are…

What about you?

Monthly active users

Source: OMR Review 2025

↳ Corporate Influencers

↳ Personal Branding

↳ Closing Discussion

OUR FLOW TODAY

Corporate Influencer

Corporate Influencer

What are Corporate Influencers?

Corporate influencers are employees who represent their company with their personal voice. They build trust, increase visibility, and contribute to the brand – authentically, credibly, and with real impact.

Corporate Influencer

Selection of Corporate Influencer Communitys (Germany)

How do you build a Corporate Influencer Community?

Your Questions?

↳ Corporate Influencers

↳ Personal Branding

↳ Closing Discussion

OUR FLOW TODAY

》Your personal brand is defined by the sentences spoken about you in a room where you’re not present.《

》As a personal brand, you need to learn how to attract attention through content — and in doing so, create your own professional success《

Personal Branding: Guiding Questions (1/2)

• Positioning: What are the three key topics I stand for?

• Differentiation: What is my unique strength?

• Personality: What makes you recognizable?

• Content Strategy: What kind of content do you want to produce?

Personal Branding: Guiding Questions (2/2)

• Rhythm: How often will you publish content?

• Focus: On which platforms will you best reach your target audience?

• Networking: How many new contacts do you want to make in a month?

• Community: How do you nurture your network?

My request

1:1 conversation, 5 minutes (Break Out Groups of 2)
 

Discuss with your break out partner which three topics you stand for - professionally and personally.

❌ Communication
❌ Social Media

Plenum

Summarize your breakout partner's expertise in just three sentences.

Start w/ “This is…”

5

Personal
      Branding

         Tips

Clarity - Define which topics you want to 

stand for.

1/5

5

Personal
      Branding

         Tips

Start with one platform - Invest in your profile.

2/5

5

Personal
      Branding

         Tips

Personality shapes perception - Be personal & opinionated,
but not (too) private.

3/5

5

Personal
      Branding

         Tips

Deliver added value - Make it clear to yourself which (one) message should reach the followers.

4/5

5

Personal
      Branding

         Tips

Interact  
》Today's comment is yesterday's like《

 Every comment on your posts is a gift that you should interact with.

5/5

5

Personal
      Branding

         Tips

1. Clarity

2. One Plattform

3. Personality

4. Added Value

5. Interaction

Questions ?
Remarks!

↳ Corporate Influencers

↳ Personal Branding

↳ Closing Discussion

OUR FLOW TODAY

Further Books

COM Ressources

Social Media Guideline (2021)

So nutzt Du LinkedIn richtig (2025)

Thank you for the exchange!

Dr. Winfried Ebner

ebnerw@mediamarktsaturn.com

☎️ +49 151 20372824

      LinkedIn