What TikTok Teaches Us
About Community Engagement
Grab the lip gloss in front of you
Now Follow Me
Grab the lip gloss in front of you
Now Follow Me
Grab the lip gloss in front of you
Now Follow Me
Grab the lip gloss in front of you
Now Follow Me
Source: Sephora
Source: Avon
Source: Urban Decay
Source: Where to Get It
Source: Refinery29
Source: DLTBeauty
Source: TopsImages.com
Source: BuzzFeed
Friendly Staff
Safe Space
Mannequin Challenge
“One day my friend walked to the front of the class and just stood there, so me and my friend joined her and we started doing crazy poses, so my friend was like, ‘We can make this challenge...’”
- Jasmin Cavins to the New York Post
Respect for Friends
/Co-Workers/Boss
Respect for Friends
/Co-Workers/Boss
TRUST
RESPECT
Human Need to "Belong"
Mercer Brotherhood
Oakland Budget Ambassadors
>300 Residents
From This
And This
To This
To This
And This
So How
Is it Going?
Is it Authentic?
Sí
Knowledge Transfer
Engagement Needle
Engagement Needle
Is This Tool Meaningful?
Knowledge Transfer
Engagement Needle
Work In Progress
Empower residents
with some shared experience that is important and valuable to them
Educate residents
in local government processes and points of influence
Touch all parts of Oakland
What TikTok Can Teach Us About Community Engagement
By Yvonna Cázares
What TikTok Can Teach Us About Community Engagement
Presented by Yvonna Cazares, Director of Community Engagement at City of Oakland Office of Mayor Libby Schaaf at the "Staff Deep Dive."
