sears
Shop Your Way
sears
Shop Your Way
Location, Location, Location

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Close to Parking Lot
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Large scale items
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Easiest entrance

Website

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Men
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Average Income
Bargain Shoppers
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Women
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Families
Target Segment (assumptions)



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Employed
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Married
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Sale Shoppers
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Have Children




By The Numbers
Shopping for cloths on sale.
P Value = 0.076
Disagree | Neutral | Agree | Total | ||
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Hardly Ever | 8.8% | 8.5% | 58.9% | 76.2% | |
1-3 Per Year | 0.3% | 1.3% | 16.3% | 17.9% | |
4-6 Per Year | 0.0% | 0.0% | 5.3% | 5.3% | |
7 or More | 0.0% | 0.0% | 0.6% | 0.6% |
I mainly buy cloths when they're on sale.
By The Numbers
Marital Status
P Value = 0.037
Single | Married | Divorced | Widowed | Never | Total | ||
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Hardly Ever | 52.0% | 21.0% | 1.3% | 0.3% | 1.6% | 76.2% | |
1-3 Per Year | 7.8% | 8.2% | 0.9% | 0.6% | 0.3% | 17.9% | |
4-6 Per Year | 3.8% | 1.6% | 0.0% | 0.0% | 0.0% | 5.3% | |
7 or More | 0.0% | 0.6% | 0.0% | 0.0% | 0.0% | 0.0% |
Marital Status?
By The Numbers
Number of Children
P Value = 0.000
0 | 1 | 2 | 3 | 4 | Total | ||
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Hardly Ever | 60.5% | 3.8% | 7.2% | 4.1% | 0.6% | 78.2% | |
1-3 Per Year | 8.8% | 3.4% | 4.4% | 1.3% | 0.0% | 17.9% | |
4-6 Per Year | 4.4% | 0.0% | 0.6% | 0.3% | 0.0% | 5.3% | |
7 or More | 0.0% | 0.0% | 0.% | 0.0% | 0.0% | 0.0% |
How many children do you have?
By The Numbers
Employment Status
P Value = 0.365
What is your employment status?
Full Time | Part Time | Self-Employed | Out of work | Homemaker | Student | Military | Retired | Total | |
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Hardly Ever | 28.5% | 8.8% | 0.3% | 0.9% | 0.0% | 37% | 0.3% | 0.3% | 76.2% |
1-3 Per Year | 9.4% | 2.2% | 0.8% | 0.3% | 0.3% | 4.7% | 0.0% | 0.0% | 17.9% |
4-6 Per Year | 2.2% | 0.6% | 0.0% | 0.0% | 0.0% | 2.5% | 0.0% | 0.0% | 5.3% |
7 or More | 0.6% | 0.0% | 0.0% | 0.6% | 0.0% | 0.0% | 0.6% | 0.0% | 0.6% |
Customer Characteristics



$51,939
Get the job done at an affordable price.


Room to Grow


Affordable shopping for the whole family!

Billboards around
the mall
Natick Mall
Rewards Card
Product Recommendations




Strong Student
Customer Base
=


Copy of Sear's
By Zachary Bedrosian
Copy of Sear's
- 539