sears

 

Shop Your Way

 

sears

 

Shop Your Way

 

Location, Location, Location

 
  • Close to Parking Lot

 
  • Large scale items

 
  • Easiest entrance

 

Website

 
  • Men

 
  • Average Income

 
  • Bargain Shoppers

 
  • Women

 
  • Families

 

Target Segment (assumptions)

 
  • Employed

 
  • Married

 
  • Sale Shoppers

 
  • Have Children

 

By The Numbers

 

Shopping for cloths on sale.

 

P Value = 0.076

 
Disagree Neutral Agree Total
Hardly Ever 8.8% 8.5% 58.9% 76.2%
1-3 Per Year 0.3% 1.3% 16.3% 17.9%
4-6 Per Year 0.0% 0.0% 5.3% 5.3%
7 or More 0.0% 0.0% 0.6% 0.6%

I mainly buy cloths when they're on sale.

 

By The Numbers

 

Marital Status

 

P Value = 0.037

 
Single Married Divorced Widowed Never Total
Hardly Ever 52.0% 21.0% 1.3% 0.3% 1.6% 76.2%
1-3 Per Year 7.8% 8.2% 0.9% 0.6% 0.3% 17.9%
4-6 Per Year 3.8% 1.6% 0.0% 0.0% 0.0% 5.3%
7 or More 0.0% 0.6% 0.0% 0.0% 0.0% 0.0%

Marital Status?

 

By The Numbers

 

Number of Children

 

P Value = 0.000

 
0 1    2 3 4 Total
Hardly Ever 60.5% 3.8% 7.2% 4.1% 0.6% 78.2%
1-3 Per Year 8.8% 3.4% 4.4% 1.3% 0.0% 17.9%
4-6 Per Year 4.4% 0.0% 0.6% 0.3% 0.0% 5.3%
7 or More 0.0% 0.0% 0.% 0.0% 0.0% 0.0%

How many children do you have?

 

By The Numbers

 

Employment Status

 

P Value = 0.365

 

What is your employment status?

 
Full Time Part Time Self-Employed    Out of work Homemaker Student Military Retired Total
Hardly Ever 28.5% 8.8% 0.3% 0.9% 0.0% 37% 0.3% 0.3% 76.2%
1-3 Per Year 9.4% 2.2% 0.8% 0.3% 0.3% 4.7% 0.0% 0.0% 17.9%
4-6 Per Year 2.2% 0.6% 0.0% 0.0% 0.0% 2.5% 0.0% 0.0% 5.3%
7 or More 0.6% 0.0% 0.0% 0.6% 0.0% 0.0% 0.6% 0.0% 0.6%

Customer Characteristics

 

$51,939

 

Get the job done at an affordable price. 

 

Room to Grow

 

Affordable shopping for the whole family!

 

Billboards around

the mall

 

Natick Mall

Rewards Card

 

Product Recommendations

 

Strong Student

Customer Base

 

=

 

Copy of Sear's

By Zachary Bedrosian

Copy of Sear's

  • 539