EXotic executive board meeting

 

Team 11

 
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5+ 5 = 6789
5+5=67895+ 5 = 6789

The present situation

 

underutilized factory

 

excessive EMPHASIS on quality

 

poor analysis of competition

 

lack of unique selling point

 

Ingredients too expensive

 

Poor team dynamics

 
Production Overhead Marketing Admin
4 million $          0.25 $           0.20 $             0.15
6 million $           0.18 $            0.13 $             0.10

increase production to maximum

 

7 CENTS

7 CENTS

5 CENTS

SAVINGS

Change the product

 

Reduce the real juice from 100% to 1%

 

Add ginseng

 

add a pinch of golden orchid flower

 

run a strong marketing campaign

 

The golden orchid flower

 

from thailand

 

adds fragrances like never before

 

refresh and relax yourself

 

rare

 

our value

 

financial impact

 
Current
Total Cost $          1.25
SellingPrice $           1.00
Profit $        (0.25)
Proposed
SellingPrice $           1.05
Profit $          0.44
Total Cost $          0.61

commercial

 

financial stats

 
Current
Juice $          0.60
Bottle $          0.05
Overhead $          0.25
Marketing $          0.20
Admin $           0.15
Total Cost $           1.25
Price $           1.00
Profit $        (0.25)
Proposed
Juice $        0.006
Bottle $          0.05
Overhead $           0.18
Marketing $          0.20
Admin $           0.15
Ginseng $           0.01
Flower $           0.01
Total Cost $          0.61
Price $           1.05
Profit $          0.44

Exotic Juice Case

By Zachary Bedrosian

Exotic Juice Case

  • 630