Bocks Detergent
Reclaim your clothes
Mission
Bocks Detergent AIMS TO REmove the barrier for young consumers to buy houshold commidities responsibly


Buy chemical free


too much research
Not effective
Too many Options









Just buy Tide
It's easier
Solution
Subscription
Differentiation
Effectiveness
Product
Effective Cleaning
Without a Thought
Bringing Joy to Laundry







Sarah
Product
John
Customer Profile
18-35
Students
Professionals
Conscious Consumers
Trendsetters
Market Penetration
The Market
Detergent Market 1.7 Billion Dollars
1% Green Products Purchased
Projected to explode in next 5 years
Untapped Market of 100 million dollars annually
Team


Ryan Lupberger
Zach Bedrosian
Ryan Elcock
cfo
coo
Founder
Operations + Branding
supply Chain + Presentations
Media + Financials

LOW QUALITY
HIGH QUALITY
INNACESSIBLE
ACCESSIBLE

COMPETITION



cost structure

mONTHLY sUBSCRIPTION
ONE TIME PURCHASERS Becomes lifelong
Dollar Shave Club marketing



prosumer model
Bring Humor to a boring product
Milestones


today
SOURCING SUPPLIERS
idea founded + ACCEPTED TO BLANK CENTER
10/2015
applied to edens10/2015
+
BABSON ENTREPRENEURIAL CHALLENGE
1000 SUBSCRIBERS
4/16
FINANCIALS
11/2015
KICKSTARTER3/2016
we're raising
$4,500
Bocks Detergent becomes



1
Bocks Dish Detergent
1
Bocks Shampoo
1
Over 10 Billion Dollars
RECLAIM our CLOTHES
RLUPBERGER@BABSON.EDU

rYAN LUPBERGER
together.
Ryan Slide Deck
By Zachary Bedrosian
Ryan Slide Deck
This is Ryan;s Slide Deck. Please do not delete future Zach. 8======D >_> >_< 0_o
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