The Life Changing Magic of Tidying Up
(Your Web Presence)
POLL:
- How many people have heard of the Life Changing Magic of Tidying Up?
POLL:
- How many people have heard of the Life Changing Magic of Tidying Up?
- How many have read it?
POLL:
- How many people have heard of the Life Changing Magic of Tidying Up?
- How many have read it?
- Actually followed through?
What WE'll Cover
- KonMari method overview
- Discarding with a content audit
- Organizing based on topic
- Storing canonically
- Benefits
Who am i?
Graphic Designer
Allentown Native
Web Content Publishing Coordinator, Syracuse.edu
A quick
overview
The Life Changing Magic of Tidying Up
-
Tidying should be done all at once:
-
Discard (anything that doesn’t “spark joy”)
-
Sort (based on categories, not rooms)
-
Store (canonically)
-
no one can do it for you
- Embrace the tidying
- Do it yourself
- Get everyone on board
- Don’t hire a consultant
- Consultants throw out your roommate’s stuff
discard
does it
spark joy?
- Gather all of your socks = categories, not rooms
- Lay everything out = content inventory
- Handle every item = read every page
- Sparking joy = what’s the true value of the content?
- Don’t forget your gut reaction
Content inventory example
Store
categories, not rooms
- Tackle topics, not departmental silos
- Don't present content based on internal units and offices
- Topic-focused website model
- Use content inventory to designate a topic for each page
store canonically
- Remove any redundancies
- Create a full-page map
- User research to determine browse categories (basis for navigation)
- Designate a canonically home
- Site owner = subject matter expert
- Allows users to trust the information
- Authoritative sourcet
Full page map example
storage solutions
- Don’t buy that As Seen on TV shoe container
- WordPress has the tools
- Pages and posts
- Use plugins sparingly
- Let the content designate the design and development
get rid of papers
- HTML, not PDF
- Accessible
- No interruption to user flow
- Indexed by search engines
- PDF only if user must download and print
once is
enough
- No relapses!
- Know what your content is and where it belongs
- Assess the value of future content
- Keep the ROT away
tidying is
a tool
the final destination
- Content management
- Content strategy
- Less ROT
- More joy
- Better SEO
- Focus on user flow, calls to action, lead generation
happy halloween!
Magic
By Beth Fritzinger
Magic
- 1,223