HI. I'M JOE!

links

wpbuffs.com

@josephhhoward

10,000

UNIQUE VISITORS PER MONTH

SCALING TO

wpbuffs.com

@josephhhoward

Grow

wpbuffs.com

@josephhhoward

work

results

work

1

1

2

2

results

SCALe

wpbuffs.com

@josephhhoward

work

results

work

1

1

2

4

results

what 10,000+ unique (Organic) visitors per month does

  • 15-25 DAILY livechats 

  • large sample size

  • traffic is targeted

  • 80-85% of traffic through organic search

  • EXPONENTIAL traffic curve

  • systematized + automated

wpbuffs.com

@josephhhoward

wpbuffs.com

@josephhhoward

traffic this past week

wpbuffs.com

@josephhhoward

same week last year

(WATER BREAK)

reactive

proactive

  • you pLAN DAILY / WEEKLY TASKS FOR MAXIMUM IMPACT

  • you EMAIL BY CHOICE

  • you follow the 80/20 rule,

  • you CREATE SYSTEMATIZEd PROCESSES

  • YOU PERFORM TASKS mindlessly

  • you GET A LOT DONE, BUT THERE'S NO DIRECTION

  • you check EMAIL FIRST THING EVERY MORNING

  • you have NO IDEA WHAT you DID IN A GIVEN DAY (EVEN THOUGH you PROBABLY DID A LOT)

wpbuffs.com

@josephhhoward

reactive

proactive

40hr

10hr

/week

/week

scalable

burn out

(systems)

(too much thinking)

wpbuffs.com

@josephhhoward

MANUAL

AUTOMATED

  • THINGS ARE MOVING FORWARD WITHOUT you

  • you're replaced by software

  • you're replaced by people + systems / documentation

  • SAME TASKS OVER AND OVER AGAIN

  • you GET A LOT DONE WITHOUT MOVING FORWARD

  • you FEEL PRODUCTIVE BUT are REALLY SPINNING your WHEELS

wpbuffs.com

@josephhhoward

manual

AUTOMATED

40hr

5hr

NOT FUN

scalable

/week

/week

wpbuffs.com

@josephhhoward

(water break)

manual

AUTOMATED

REACTIVE

PROACTIVE (systemATIZE)

where scaling happens

where WE ALL START

inbound

  • SEO (Search engine optimization)

  • SEM (Search Engine Marketing)

  • Content marketing

  • Inbound marketing

(It's all the same)

36,000,000

40,000

google searches per second:

GOOGLE SEARCHES SINCE I STARTED THIS TALK:

1. Keyword analysis

  • it's not rocket science.

    • volume

    • competition

    • intent

  • GET THIS DONE FOR FREE

  • 3 THINGS TO REMEMBEr

    • compete where you can win

    • the longer tail, the better

    • searcher intent

  • automate: Can do 1x per 6 months, or hand off once systematized

wpbuffs.com

@josephhhoward

2. WRITING CONTENT

  • EACH BLOG POST SHOULD FOCUS ON ONE NICHE TOPIC

  • all content should be evergreen (how to, listicles, etc.)

  • MAKE CONTENT 2X LONGER THAN THE CONTENT YOU'RE TRYING TO OUTRANK

  • PROVIDE value. DON'T SELL (TOO OBVIOUSLY)

  • BE PROACTIVE ABOUT CREATING AND DEDICATING TIME FOR THIS.

  • SYSTEMIZE:

    • steal CONTENT TEMPLATES

    • HIRE WRITERS from upwork

    • USE PLUGINS LIKE COSCHEDULE

  • automate: SCHEDULE ONE DAY A WEEK FOR CONTENT (EDITING, PUBLISHING, MARKETING, ETC)

wpbuffs.com

@josephhhoward

3. On-page seo

  • Start title with keyword

  • use organized headers (h1, h2, h3...)

  • add image alt tags

  • at least 1000+ words

  • seo-friendly urls

  • related keywords in first ~100 words

  • speed optimization

  • internal linking

  • Responsive design

  • ssl encryption

  • SYSTEMIZE: YOU CAN CREATE a simple checklist THAT ONE WILL FOLLOW BEFORE PUBLISHING CONTENT

  • automate: CHECKLIST CAN BE EASILY DOCUMENTED AND DELEGATED

wpbuffs.com

@josephhhoward

4. OFF-page seo

  • automate: 

    • use software to automate outreach, relationship management, email follow up

wpbuffs.com

@josephhhoward

(water break)

off-page seo

KEYWORD ANALYSIS

writing content

on-page seo

EXPONENTIAL TRAFFIC

wpbuffs.com

@josephhhoward

Month: 1

2

50

50

75

3

75

150

50

4

150

300

75

50

5

300

750

150

75

50

50

125

275

575

1325

COLLECT EMAILS

  • USE TOOLS LIKE SUMO & OPTINMONSTER

  • pay for a tool and A/B test

  • be aware of desktop vs. mobile experience

  • provide value

  • what works for US (still working on it): embedded click triggers as part of content

  • SYSTEMIZE: RUN FOR A WEEK, MEASURE RESULTS, MAKE CHANGES, RUN AGAIN

  • automate: already done. this collects leads while you sleep

wpbuffs.com

@josephhhoward

automated email series

  • Use tools like Mailchimp or drip

  • send an email every day for a set amount of time

  • again, and as always, provide value (free ebooks, online courses, webinars, great content, etc).

  • start small & build

  • what works for us (still working on it): 3 FREE EBOOKS, 7 DAYS OF SUPER VALUABLE EMAILS, 3-EMAIL UPSELL TO CARE PLANS

wpbuffs.com

@josephhhoward

  • SYSTEMIZE: RUN FOR A WEEK, MEASURE RESULTS, MAKE CHANGES, CONTINUE RUNNING

  • automate: already done. this builds trust + makes sales while you sleep

motivational speech

  • it's a grind that can take years. don't give up.

  • you will screw up. probably a bunch. that's cool. don't give up.

  • keep your blinders on but keep learning

  • keep your systems and automations updated

  • sites that get massive traffic started right where you are now. don't give up.

wpbuffs.com

@josephhhoward

THANK YOU!

SLIDES

  • wannabe astrologist

  • scrabble aficionado (i know all the 2-letter words)

  • bulletproof tea kind of guy

  • head buff @ wp buffs (care plans for serious website owners and white-label agency partners)

Scaling to 10,000 Unique Monthly Visitors

By Joe Howard

Scaling to 10,000 Unique Monthly Visitors

  • 3,912
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