You gotta love WordPress.

DaFED, Novi Sad, 2014

Milan Ivanović

Razor Communications

Frontend Team Lead

Ruby on Rails
Django Templating

WP Valet

WordPress Developer

Custom Themes
Custom Plugins
Tweaks and Fixes

WP Serbia

WP Serbia

Cilj organizovanja zajednice: WordCamp Serbia

WP Serbia

Two Meetups so far

1. WordPress Meetup

19. april 2013.

30 attendees
3 speakers

2. WordPress Meetup Serbia

22. april 2014.

TITLE: "Community Lift-off"

80 attendees
4 speakers

1 photographer

Davor Altman

Ivan Bjelajac

Predrag Cujanović

Ivan Dabić 

Neki mali, bucmasti

WordPress Community Serbia

Milan Dinić
Marko Heijnen
Ivan Bjelajac
Milan Ivanović

WordPress Serbia Jobs


3. WordPress Meetup Serbia

13. maj 2014
18.00h, Mikser House



“Start a blog or build a full-fledged website. The only limit is your imagination.”

Coding Guidelines

Follow the official coding guidelines. Always!

Theme vs Plugin

The customer should be able to switch themes at any point without losing neither content nor functionality. 

Suit Up Your Hosting Plan!

Do not be a cheapskate and go for the cheapest option.

Invest in Your development!

Buy / donate plugins that will save Your time.
Invest in the things that will make Your life easier

Use a Fast WordPress Theme

Selecting the Perfect Theme for WordPress

  • Pick a Theme that Relates to Your Industry
  • Strive for simplicity!
  • Functionality!
  • Check for Browser Compatibility! Browsershots.org!
  • Try to find Free Theme, first!

Installing a Theme

  • Download a Theme / Upload a Theme
  • Activate it!
  • Import sample data (if you must & if there’s any)
    • pages
    • posts
    • comments
    • CRAP

Create flexible themes

“Make sure your theme doesn’t dictate the content, but is flexible enough to handle added or removed sections.”

Take care of your Plugins!


No. Number of installed plugins are not killing the speed on your website. Bad plugins does.

Take care of your Plugins! #2


Don’t just deactivate them.

Take care of your Plugins! #3

Go to wordpress.org and Favourite (Bookmark) plugins that you like.

Take care of your Plugins! #4

Highly recommended plugin to use is P3 Profiler.

The most effective way of seeing what plugins are slowing down your website.

Why build / use plugins?

  • To modify, enhance and customise your WordPress website!
  • Add functionality without editing the core!
  • 30,847 plugins, 651.284.858 downloads… and counting

Optimize Your Images for the Web

Photoshop, “Save for Web” option.
A good plugin to optimize images: WP Smush.it
Stripping meta data from JPEGs, optimizing JPEG compression…

Downloads: 831,276

Optimize Your Images for the Web #2

Way better plugin to optimize images: EWWW Image Optimizer
Nearly any image in WordPress can be optimized.

Downloads: 264,280

Optimize Your Images for the Web #3

Rocketeer, Bulk activate or deactivate Jetpack modules and view them in a standard list table format.

Downloads: 10,012,552

Optimize Your Website

Lazy Load by Bjørn Johansen (@bjornjohansen)

Lazy loading makes your site load faster and saves bandwidth.
Uses jQuery and degrades gracefully for non-js users.

Works with both images and iframes.

Downloads: 82,779

Social Media Buttons & Widgets

Official sharing buttons, due to calls they make to external services can increase loading times immensely.

Change to text links or locally stored social media images, and reduce your page size by up to one megabyte. 

Enable Gzip Compression

Gzip compression allows a website page to be transferred to a browser at up to 70% of its original size.

The browser will then decompress the page and display it to the user.


Enqueue CSS and JS properly

Use wp_enqueue_script and wp_enqueue_style hooks for every single JS or CSS file you use.

This is a must!

Minify and Combine CSS and Javascript files

Decrease number of requests with Minit.

All CSS files combined in a single file.

All external Javascript files loading asynchronously.

Full page caching with 

W3 Total Cache

W3 Total Cache is probably the best caching plugin out there.

Tons of features, easy to setup, recommended.

Downloads: 3,409,859

Advanced Custom Fields

Powerful fields for WordPress developers.

Custom fields. Made easy.

Use the Advanced Custom Fields plugin to take full control of your edit screens & custom field data.

Add-ons is a must-try!

Downloads: 2,006,435

WordPress SEO by Yoast

Improve your WordPress SEO: 
Write better content and have a fully optimized WordPress site using 

Downloads: 10,028,399

Contact Form 7

Just another contact form plugin. 

Simple but flexible.

Downloads: 17,027,934

Gravity Forms

Advanced Forms for WordPress Websites Just Don't Get 
Any Easier than Gravity Forms

Add-ons is a must-try.

Tailor the admin to your 

client’s needs

If your client only needs to update pages, make sure that is everything they see in the backend. 


Vidimo se!
3. WordPress Meetup Serbia
Utorak, 13. maj 2014, 18:00
Mikser House, Beograd


DaFED 2014

By Milan Ivanović

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