Beyond the tick box:
getting accessibility buy in
rebecca.nancarrow@bbc.co.uk
Digital accessibility at the BBC
Why we needed buy-in
How we are achieving buy-in
Digital Accessibility
at the BBC
Structure
Creating champions
Built
Tested
The challenge:
Why did we need buy-in?
Our apps
Product
UX designers
Test engineers
Developers
Product managers
Design research
200 people in D&E UX&D
150 Projects
30 agencies
UX&D
We have a list
We have complied to the list
We've done accessibility
Tick box
A shift in the business culture of an organization resulting from a change in the underlying strategy and processes that the organization has used in the past.
Change
CULTURAL
BUSINESS
The process:
How are we achieving buy-in?
"If you talk to a man in a language he understands, that goes to his head, if you talk to him in his own language, that goes to his heart"
Nelson Mandela
Former President of
South Africa
Language
"Education is the most powerful weapon which you can use to change the world."
"Change is the end result of all true learning."
Leo Buscaglia
Author (1924 - 1998)
Nelson Mandela
Former President of South Africa
Winning hearts and minds
Provides reason and context
- 140 people trained at BBC
- Further 5 courses April 17
- Developers & testers
- Product Groups
- Accessible Design Research
- Rolling out to agencies
Accessible user experience
"A mind that is stretched by a new experience can never go back to its old dimensions"
Oliver Wendell Jones Jnr
Supreme Court Justice (1841–1935)
Experience
User research
Childrens' - in schools
Sport - local sports clubs
University knowledge exchange
Online research
DR Agency training
AUDIENCE / STAFF FEEDBACK
Design research team
Accessibility
+
+
+
+
Communication = Shared learning
+
+
Regular catch ups
Slack
Events
The 6 initiatives of tranformational change
1. Surface
2. Create
3. Encourage
4. Help
5. Illuminate
6. Acknowledge
CULTURAL CHANGE
BUSINESS CHANGE
TRAINING
EXPERIENCE
NETWORKING
Standards, guidelines and training
Business
Standards and guidelines
Process and procedure
Education, communication
and experience
Commitment, motivation, inspiration
Embedded change = Buy in
Thank you
Related presentations
Mobile Accessibility Guidelines - Thursday 9am
A year as a champion - Friday 13:20pm
Beyond the tick box: getting accessibility buy in @rebeccananca rebecca.nancarrow@bbc.co.uk
buyin17
By nancar01
buyin17
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