How to make magic
using art, design and tech?

Night of Chances

14 March 2018, Bratislava

Lucia Dubacova

This talk

creative tech at Unfold

our inspiration

but why?

and how?

an invitation

helping cultural orgs and brands to tell informative stories in experiental ways

👋

Designing interaction on the intersection of digital and physical

why does it matter?

Representations

You can think about the invention of powerful representations as being one of the big drivers of the past 2000 years of the intellectual progress of humanity ...

Bret Victor

... because each representation allows us to think thoughts that we couldn’t think before, we kind of continuously expand our thinkable territory

👁
visual

👂
aural

🖐
tactile

🕺
kinesthetic

🏘️
spatial

🚴
enactive

⚙
iconic

1:2
symbolic

👁
visual

👂
aural

🖐
tactile

🕺
kinesthetic

🏘️
spatial

🚴
enactive

⚙
iconic

1:2
symbolic

👁
visual

👂
aural

🖐
tactile

🕺
kinesthetic

🏘️
spatial

🚴
enactive

⚙
iconic

1:2
symbolic

so...
what do we do?

our inspiration

Ján Šicko

Jamky 🔗

FIELD.IO

Chivas

FIELD.IO

Nike

FIELD.IO

System Aesthetics

ART+COM

BMW Museum

ART+COM

Salt Worldwide

Mario Klingemann

Machine Learning

Rioichi Kurokawa

Syn_ 🔗

but why?

(context)

• (cultural) organisations

• brands

• festivals

sensorium.is

Thank you

unfold.is
sensorium.is