Evaluation Question:2
How do the elements of your production work together to create a sense of branding?
BRANDING
Branding is a marketing technique that includes creating differentiating and unique names for any market or media product, to differentiate a product from the other products, and to promote and market the product by grabbing the audiences attention and interests.
For the promotion of our Artist his music album "Yaadein", I constructed a music album promotional package (which includes, a Music video, a Website, and a Digipak).
I researched about branding like Acoustic music genre and it's codes and conventions, Star image of Acoustic artists, institutions etc. Before designing the promotional package according to the music genre codes and conventions.
Music Video
Website
Digipak
These 3 media products work together to promote media products like Music Albums which pave way for technological convergence.
All these media products are connected with each other in one way or another, they are used for cross promotion. These products have the same themes, color palettes, house style, generic codes and conventions, the mood and tone, fonts, and Images are used create sense and a meaning of Branding and identification of a media product. Audience can this way easily relate to the products in a way which would be unique to this Album and Artist only.
Cross Media Convergence
- Music Video
- Digipak
- Website
Color Palette
Housestyle
The house style permits an entire element that fabricates a noticeable brand for the audiences. The audiences are able to connect to the product or identify it with the help of a specific characteristic of the product in our project's cases it is the logo. I have used Yellow for my logo color.
MOOD AND TONE
The mood of the Music video is nostalgic, emotional and shows friendship with tone of someone recalling his old childhood days. The mise en scene was created to highlight the mood and tone of the music video.
There is use of natural sunlight, and earthy tones, Props like guitar and a bag are used, guitar is used while he's performing whereas the bag shows he is visiting from another town. The artist is seen performing casually in a public park, by the lake,and on the swing in his farm, the performance near the bonfire gives a typical acoustic vibe to the whole video.
Website
Our website follows the same color palette of, black,white, shades of gray and yellow . The color palette helps in promoting the music album as it relates all of products we made. Our color palette consists of nostalgic colors so it would also be very easy for the audiences to get familiar with the vibe we are trying to create and also identify the genre of our music album.
The navigation bar on the home page divides the whole website into different sections which makes it easier for the audience to guide themselves through the website. They can easily go to the page they want - tour, band information, media, music etc. All the different sections like the subscription section, social media links and usernames, and the news about the artist allows the audiences to have their own opinion and views about the artist and the music album The branding of our artist also improves as the audience can view all of their music,news and everything else on one online platform,this way the audiences without going somewhere else. The audiences this way can also purchase the official merchandise,the album and concert tickets online. The social media accounts will help in getting more exposure to the artist,it also improves the branding.
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By aashaamir
