Week 6 • Winter 2021 • Ahmed Sagarwala

Factors that Prompt Consumers to Read Direct Mail

Factors that Prompt Consumers to Read Direct Mail

Learning Objectives

• Solve business challenges using personalization
• Improve customer retention using direct mail
• Catalog the offerings of XMPie plugins
• Understand the XMPie VDP workflow
• Plan for variable image creation using uImage

One Third of College-Bound Students Don’t Make It to Campus in the Fall

—US Dept. of Education

What are some of the reasons for yourself or someone you know?

⏰ 2 minutes: Write as many reasons as possible ⏰

Recommendations

1. SMS messages
2. Provide answers to FAQs
3. Campus visit over summer

Before we Launch a campaign...

What needs to be done?

What should we keep in mind?

Hint: Think of your class projects. 💡

measures

• Retention rate
• Questions answered
• Reasons for not arriving
• Student personas (education, socioeconomic, age, geo)
• Responses by medium
• ...

Georgia State University reduced summer melt by 22 percent

What could we do using a Direct Mail campaign?

⏰ 5 minutes: Write as many ideas as possible ⏰

A multi-channel Customer Communications Management (CCM) platform.

XMPie for VDP

• uDirect (Classic / Studio)
  • uCreate: variables in InDesign
  • uImage: variables in Photoshop
  • uChart: dynamic charts
• uProduce: output server

XMPie for VDP

• PersonalEffect (PE)
• PE Print: uDirect Studio
• PE Print Pro: includes InDesign Server support

XMPie for coss-media

• PE eMedia Cloud: email & web
• PE TransMedia: creating, managing, monitoring
  • Print, email, web, SMS
• PE TransMedia Pro: includes InDesign Server
• Circle: trigger-based campaign management
• PE Analytics

XMPie Video Personalization Service (XVS)

XMPie for Web

• PersonalEffect (PE)
• PE StoreFlow: eCommerce support (W2P)
• PE StoreFlow Pro: includes InDesign Server