Week 7 • Winter 2021 • Ahmed Sagarwala

Project Iteration

• Should have 4-5 distinct ideas of what could be improved.

• State why this change would make for an effective campaign.

• Define the impact the change would have on data collection, success metrics, workflow, or design.

Ideate!

• Every stage holds opportunity
• Write down 3+ ideas where your campaign could be improved
• Output, design, surveying, metrics, ...

⏰ 5 minutes ⏰

Ideate!

• As a group, share your ideas
• Chose the top 5 areas that could be improved
• Use those for your submission

⏰ 10 minutes ⏰

Image: Becky Phan 

We need to output

Front: 4 segments with an image (static)

Back: Personalized message & address (dynamic)

4" x 6" w/ bleed, 4/1, cardstock

• What equipment can be used to output?
• What is the imposed sheet size?

We need to output

Front: 4 segments with an image (static)

• What equipment can be used to output?
• What is the imposed sheet size?

Hybrid Output Workflow

Bring in the costs!

• 25,000 postcards
• What's the click cost on digital?
  • Color vs. black
  • How many per sheet?
  • How many sheets total?

Bring in the costs!

• 25,000 postcards
• What's the sheet cost on offset?
  • How many per sheet?
  • Total sheets?

Bring in the costs!

• Additional hours for processing?
  • Makeready
  • Cuts on trimmer
  • Logistics between departments
  • QC requirements
• Average hourly rate?