Connecting with our communities 

#QCGNturns20

Social media is like Ancient Egypt:

writing things on walls and worshiping cats. 

George Takei

#QCGNturns20

831

16,991

From 

632

to

over

13,000 

Social media is a conversation...

not a broadcast.

Social media users

• 98% spectators
• 75% critics
• 56% creators

• Build credibility
  

• Grow supporters
  

• Gauge opinion
  

• Boost donations
  

• Share success stories
  

• Network with like-minded organizations
  

• Recruit volunteers
  

• Provide news updates
  

• Engage in social activism
  

• Share perspectives

Why?

How?

Trust that you have something interesting to share. 

Find it. 

Listen to what people are saying.

Really listen. 

It's not about you.

It's about them.

Clint Eastwood

Boat spotters + archive photos = social media nirvana

Top 5 things about Maersk

• 2.2 million Facebook fans
• 115,000 Twitter followers
• #Maersk on Instagram - over 33.2 K followers
• Second only to Lego for engagement
• It's a Danish shipping company

Social media:

• added transparency

• empowered some of its employees

• helped Maersk employees share ideas and position themselves as thought leaders

• changed company culture - moving towards sharing, rather than protecting, knowledge

Maersk views Twitter as social media's most "influential" network.

Getting started

Text

Get on Facebook

Get on Twitter

Twitter users considered
10 x
more influential than 
Facebook users

Multi-platform use is on the rise: 52% of online adults now use 2 or more social media sites

For the first time, more than half of all online adults 65 and older (56%) use Facebook. 

Go where your community is

https://twitter.com/Global_Montreal/lists/global-montreal-team/members

Make lists on Twitter

Find your peeps. Follow them. Connect with them.

Yes.

That means actually reading what they post. 

Then

• Like it
• Comment on it
• Share it

Social media is just like TV;

it uses pictures and words to tell a story.

• Post often

• Use hashtags

• Share photos

• Ask questions

• Make it fun

Share often.

Especially when there's something going on that you can connect with.

• SOURCE: The Boston Bombing: How journalists used Twitter to tell the story. Simon Rogers. Twitter Media Blog. 2013.

The more you share; 

the more people follow you.

Aim for at least 10 tweets or posts a day. 

Be happy with one or two. 

10

Use hashtags 

• Connect with other  users

• Boost engagement 

• Make tweets and posts more visible

A compelling, well-cropped photo makes a tweet or post pop. 

Share photos

Social media is just like real life 

if all you do is talk about yourself, people stop listening.

Reach out to people 

start conversations, share information, ask questions, make connections.

Get creative! 

#savesyriaschildren

#QCGNturns20