Art Cologne

#ArtCologne2018

Social media is a conversation...

not a broadcast.

Social media users

• 98% spectators
• 75% critics
• 56% creators

It's not about you.

It's about them.

Clint Eastwood

Getting started

Twitter users considered
10 x
more influential than 
Facebook users

Multi-platform use is on the rise: 52% of online adults now use 2 or more social media sites

For the first time, more than half of all online adults 65 and older (56%) use Facebook. 

Go where your community is

Make lists on Twitter

Find your peeps. Follow them. Connect with them.

Yes.

That means actually reading what they post. 

Then

• Like it

• Comment on it

• Share it

Social media is just like TV;

it uses pictures and words to tell a story.

• Post often

• Use hashtags

• Share photos

• Ask questions

• Make it fun

Share often.

Especially when there's something going on that you can connect with.

The more you share; 

the more people follow you.

Aim for at least 10 tweets or posts a day. 

Be happy with one or two. 

10

Use hashtags 

• Connect with other  users

• Boost engagement 

• Make tweets and posts more visible

A compelling, well-cropped photo makes a tweet or post pop. 

Share photos

Social media is just like real life 

if all you do is talk about yourself, people stop listening.

Reach out to people 

start conversations, share information, ask questions, make connections.

Get creative!