Amanda Kelly
Web producer for Global News in Montreal, Canada
Social media
Review
- Audience
- Quick overview of other participants
- S+V content and tone
Audience
Who are they now?
Who do we want to reach?
Current audience
Audience we want to reach
• Local, regional and national
o People interested in art (general public)
o University students and professors
o Art professionals
o Media
• International
o Art professionals
o Media
BIennale attendees
• Location
o 80+% UK based (except Facebook, which is 67%)
o Of these, mostly based in Scotland
o Highest engagement: Scottish cities
• Gender
o 60-70% women
• Age
o Young audience - mainly 25-34 (37-47%)
o Followed by 35-44 (16-22%)
Quick overview
What are other participants doing?
Text
A few examples...
Twitter list:
Wales in Venice
Features
- Wales-related art news (reshares)
Features
- Wales-related art news (reshares)
- Talks and events related to the artist and curator
Features
- Wales-related art news (reshares)
- Talks and events related to the artist and curator
- Reshares of behind-the-scenes posts shared by the curatorial team
Features
- Wales-related art news (reshares)
- Talks and events related to the artist and curator
- Reshares of behind-the-scenes posts shared by the curatorial team
- PDP related posts
Wales in Venice
Tone
- Informal
- Chatty
- Informative
- No obscure "art speak"
- Bilingual posts
Philippine Arts in Venice Biennale - PAVB
Features
- Video posts about the artist
Features
- Video posts about the artist
- Curatables about the project and exhibition
Features
- Video posts about the artist
- Curatables about the project and exhibition
Features
- Video posts about the artist
- Curatables about the project and exhibition
- Behind the scenes
Features
- Video posts about the artist
- Curatables about the project and exhibition
- Behind the scenes
- Reshares of posts mentioning participation
Tone
- Informal
- Chatty
- Informative
- Branded content (visual)
- No obscure "art speak"
Philippine Arts in Venice Biennale - PAVB
Australia at Venice
Features
- Biennale-related news and announcements
Features
- Biennale-related news and announcements
- Posts about other Pavilions and participants
Features
- Biennale-related news and announcements
- Posts about other Pavilions and participants
- Articles and announcements promoting the Australia at Venice curator and artist
Features
- Biennale-related news and announcements
- Posts about other Pavilions and participants
- Articles and announcements promoting the Australia at Venice curator and artist
- Posts related to previous participants
Features
- Biennale-related news and announcements
- Posts about other Pavilions and participants
- Articles and announcements promoting the Australia at Venice curator and artist
- Posts related to previous participants
- PDP related posts
Tone
- Informal
- Chatty
- Informative
- No obscure "art speak"
- Broad range of content
Australia at Venice
Scotland + Venice
Features
- Articles and announcements promoting the S+V curator and artist
Features
- Articles and announcements promoting the S+V curator and artist
- #teamscotland introductions
Features
- Articles and announcements promoting the S+V curator and artist
- #teamscotland introductions
- Posts about Charlotte's past and current work/exhibitions
Features
- Articles and announcements promoting the S+V curator and artist
- #teamscotland introductions
- Posts about Charlotte's past and current work/exhibitions
- articles related to S+V
Features
- Articles and announcements promoting the S+V curator and artist
- #teamscotland introductions
- Posts about Charlotte's past and current work/exhibitions
- articles related to S+V
- Cove Park related posts
Social media
By Amanda Kelly
