Your Firm's Digital Presence in 2025: Website, Email & Social Strategy
Alex Cumberland
External Platforms
Change Overnight
Drive to your own.
In 2025 Your Website Matters
More Than Ever
AI Training
AI Tools like ChatGPT, Claude, Perplexity are reviewing your site to provide answers.
Qualify Leads. Capture Referrals.
Most campaigns drive traffic to the website.
Educate visitors, attract your ideal clients.
Help referrals with due diligence.
You're in control
Direct your audience towards a platform that you control.
Search Has Changed
Traditional search is moving to AI answers
Markdown & Content Matters
Clear headings. Clean, readable content.
Original, valuable content is king.
Exercise: Website content into a markdown converter.
Search engines tend to preference websites that are:
Mobile Friendly
Fast
Safe / Secure
What hasn't changed:
Valuable
Social Media Has Changed
Personal Brands are Thriving
Get Personal
Empower your team to share as individuals.
Focus on personal brand.
Personal insights from client work.
Your take on industry changes.
Behind-the-scenes of running a practice.
Lessons learned, mistakes made.
Build Your Own Audience
Your Email List
- Website sign-up forms (contact, blog, resources).
- Ask new clients during the onboarding process.
- Events and workshops.
- Software integrations.
How to grow your database
Monthly industry-specific updates.
Quarterly tax planning reminders.
Ad-hoc: Time-sensitive changes
Recycle blogs and social posts for newsletters.
Frequency matters less than
consistency and value
Your Action Plan
Email:
- Get setup with an email marketing platform. (MailChimp & Oncord are here!)
Website:
- Audit your website pages. Update your about page, home page, and services pages with clear headings.
- Run the markdown test, and start experimenting with AI search.
Step 1. Foundations
- Choose 1-2 team members for personal social.
- Create simple guidelines.
- One post per week, moving towards 2-3.
- They must be quality posts.
Step 2. Personal Brand
- Add email signup points throughout the site.
- Add email signup to onboarding.
- Add email signup to your email signature.
Step 3. Audience Building
Planning Website Pages
Supporting Content - FAQ
Planning Pages
"Who are your favorite clients?"
(Ideal client & target audience)
"What do they need from your website?"
(Functionality and content)
Planning Features - Web Forms
Content Planning
Use a Calendar
Content Planning
Your Calendar
Create Recurring Events for:
1. When you will dedicate time to writing an article.
2. When content will be published to the website, each specific social media account, and via e-mail.
3. When content planning efforts will be reviewed.
Shortcut to get you started!
- Schedule time to write an article.
- Aim for one quality article per fortnight.
Photos & Call-to-actions
Communicate Your Value
Ensure engagement process is clear & easy
Build a fast, modern, mobile friendly website that you can control.
Measure success & improve over time
Both your website, and e-mail campaigns.
Website Analytics
Build and grow YOUR digital assets
Your website, your email list, your personal brand. Assets that compound over time, and you control.
oncord.com / alex
Alex Cumberland
Building Your Firm's Digital Presence in 2025: Website, Email & Social Strategy
By Alex Cumberland
Building Your Firm's Digital Presence in 2025: Website, Email & Social Strategy
Join Alex from the Oncord team for a practical tech talk on building digital assets you own. Learn how to spend less time chasing algorithm changes and more time connecting with clients. We'll cover strategies for creating a website that works, email marketing that gets opened, and a social presence that drives real results. Walk away with quick wins you can implement immediately and a clear roadmap for sustainable marketing in 2025.
