- What are the problems they're trying to solve?

- What are their key concerns?

- What other websites & applications are familiar?

- How do they prefer to communicate?

- Can we make this easier?

- Do usability testing.

- Review recordings, heatmaps and analytics.

- Observe client interactions, and have a conversation.

- Hire an expert to review.

- Simplify your page hierarchy and navigation menu.

- Review fonts and sizing for readability.

- Make links obvious, and check they work.

- Test for display issues on mobile devices.

- Simplify your UI and reduce "Visual Overload".

- Give elements space, and group related elements.

- Take care of the contrast of text.

- Background should be in the background.