2. Search engine basics - how to setup your site to be found

3. How to keep your website up-to-date with new content.

4. Re-using content for social and e-mail marketing

1. Sorting your brand collateral & planning your website.

Who does your website need to appeal to? And what does it need to achieve for you to be happy with the outcome.

A Beginner Google Search Setup Checklist

1. Claim a Google Business Listing, and link it to your site:

https://www.google.com.au/business/

2. If appropriate, verify your physical address with Google

3. Your website should be mobile friendly. A free test:

https://search.google.com/search-console/mobile-friendly

4. Setup basic back-links (other websites linking to yours)

~ Local directories, Chamber of Commerce, Partners ~

A Beginner Google Search Setup Checklist

5. Set your Page Title, Description and Keywords on at least your home page.

Build More Content.

Search engines love up-to-date websites with unique, high quality content. As search engines evolves, this stays true. 

Links & Sharing.

For a further boost - improve the number and quality of links to your content. Leverage partners, blogs, influencers and social media.

How to hold back your digital presence

Do Nothing

It's easy to feel overwhelmed by websites & SEO.

My advice: start with content and a plan.

Get Hacked

Avoid being blacklisted and damaging your reputation:

Keep software updated, or ask for help. 

Hire Evil SEO Agencies

Guaranteed position #1. Back-link building. Keyword Stuffing.

Interested in SEO and keen to learn more?

Search Engine Land - SEO Guide

Read more about how to optimize your website for search: http://searchengineland.com/guide/seo

Moz Tools

A highly regarded blog on search engine marketing. 

https://moz.com/blog

Time & Resources

Alex's Quick Start Plan

The Case: Publish one article to the website per week, as well as social media posts and e-mail newsletter to clients & potentials. 

Resources: It takes 2 hours per week to put together the content for the 600 - 1200 word article. 3 hours per month to publish to e-mail and social. 

Plan: Setup recurring calendar events, with a supporting document detailing what we'll write about.

A Better Search Position

The content we publish to the website should help visibility in search. 

More Conversions / Enquiries

Conversions will increase when clients are greeted by a well looked after, up-to-date digital presence.

Social Media Presence

Website content can be used to reduce the effort required to maintain a presence on social media.

The Content Calendar - Your Secret Weapon

What is it?

A calendar that details the type of content you will publish, when you'll post it, and where.

Why have one?

It outlines a plan, reminds you when to post, and reduces the time spent preparing content. 

Where is it stored?

I recommend two places:

1. Google Calendar

2. Planning Document

A Google Calendar - Details When & Where

Create a new calendar for marketing events. Share with team members who will help. Create recurring events.

A Planning Document - Details What

Create a shared document for detailing content ideas and article topics. Link to useful tips and resources.

The Google Calendar

Create Recurring Events for:

1. When you will dedicate time to writing an article.

2. When content will be published to the website, each specific social media account, and via e-mail.

3. When content planning efforts will be reviewed.

Shortcut to get you started!

- 2 hours per week to write an article.

- 1 hour every 2 or 3 months to review. 

The Planning Document

Define What will be posted & the Plan:

- List topics and content items for each week.

- Overview of when you'll post on Social / E-mail

- Keywords associated with your content

Sections to get you started!

Social Networks. Competitor Analysis. Helpful Articles.

Sample Posts. KPI Tracking (optional)

The Planning Document

Example Facebook Strategy

How often:

Two posts per week.

When:

Between 1pm - 4pm, Thursday and Friday.

Staple Post types:
Link to blog articles and case studies

The Planning Document

Example Twitter Strategy

How often:

At least two tweets per week.

When:

Between 5pm - 6pm, Wednesday and Friday.

Staple Post types:
Interesting statistics, blog links

Alex's Quick Start Monthly Newsletter Plan

E-mail open rates are  generally highest:

2pm - 5pm, and 6am - 9am

For newsletters, start with:

Tuesdays, Thursdays or Fridays once per month

Consider important dates such as:

Billing, News Events

A Preview Calendar

- Customer success stories or case studies

- After a job is completed, review for content opportunities

Step 1: Setup an accessible way to record your content ideas.

- Ideas from interesting conversations with clients / suppliers

Trello, Google Docs, e-mail, phone notes, a book on your desk. 

- How to Guides

- Forum, or industry discussion insights

- A Monthly Roundup or Review

- Friday Weekly " Lessons Learnt "

- Fortnightly video interview or podcast series

- Review your planned search terms for content ideas

- Review partners & clients for co-blogging opportunities

Invest extra time and effort with customers to ensure they have an excellent experience with your brand.

Customers who love your brand are one of the most effective forms of marketing. 

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The Ultimate Tool for Managing an Effective Digital Presence