Marketing Plan

proton

1. Online Channels

2. Referral Marketing

3. PR Agencies

4. Outbound Marketing

5. Influential Marketing

6. Social Media Marketing

7. Less Noisy Ads

1. Online Channels

Partnering with Online Electricity bill payments apps and provide an initial discount coupon to customers who're paying Electricity bill above a certain rate for signing up for proton. They might be in need of saving

1.Paytm & Phonepe partnership

2. Social Media Ads & PPC

Running social media Ads & PPC Campaigns on Google to target the intended user group with Ads containing testimonials and demo video. 

3. Partnering with Affiliate channels

Partnering with affiliate channels like Optimise and running a Cost per Lead marketing model for proper leads.

2. Referral Marketing

Delighting customer with extended subscription on every successful referral.

2. PR Agencies

Partnering with News & relevant Online Media for proper public relations of the product and making sure it reaches the intended audience.

4. Outbound Marketing

Outbounding to the right B2B Clients like student hostels, paying guest houses, offices, schools, colleges, hotels, and much more places where energy usage is huge with our insights of savings and testimonials.

5.Influential Marketing

Partnering with YouTubers, Bloggers, and other influencers or celebrities in the specific domain and shouting sponsored content to their audiences.

6.Social Media Marketing

Creating a social media moment for every customer allowing them to share their contribution to energy savings with comparative insights of previous months with specific hashtags and some recognizing the top energy savers every month from our social media handles and rewarding them.

7. Less Noisy Ads

Less noisy ads and certificates of proton partner on public places like cafes, movie theatre, shopping malls... where a large number of people assemble and creating curiosity among people.