Content Delivery Network

The Bearded Buddies - Andrei, Vik, Despick

Current situation

  • At the moment, loading our e-commerce site is painfully slow..

Depending on where the sites are accessed from, load times can be up to 10 seconds

With a CDN:

1 out of 4 customers is sure to abandon a webpage that takes more than 4 seconds to load.

  • large distributed systems of servers across the Internet
  • contains static data
    • web objects and assets: javascript, css, images
    • images, documents, video, ebooks etc...
  • most content in a website is static, which is served much quicker

What is a CDN?

  • necessity to divide the calls between static content and the application
  • used to serve static (and personalized) content to different places of the world
  • because the content it serves is static, the CDN can cache all of its content
  • saves bandwidth and requests made to the application webserver
  • can be optimized for the browser with techniques like: image formatting, minifying css and js
  • not in a cloud but distributed accross the world
  • more secure because of its distributed nature
    • harder to try DDoS attacks
    • easier to implement limitations

Components

  • can use various optimizing algorythms
    • Dynamic Site Acceleration services
    • special handling when serving videos
    • serving mobile content (mobile acceleration)
  • analytics
  • tools for tweaking performance, responsiveness and bandwidth

A uniform and consistent look&feel

A uniform and consistent look&feel

A uniform and consistent look&feel

In just 3 clicks, we have gone through 3 inconsistent styles

A uniform look&feel would mean:

  • faster loading times
  • reusable components

The benefits of CDN

happy customers 

increased revenue

Numbers, numbers, numbers

  • Enterprise costs are less than 100K/year
  • Yahoo increased traffic by 9% for each 400ms of improvement
  • Amazon, Walmart increased revenue by 1% for each 100ms of improvement

Numbers, numbers, numbers

270 mil. EUR /10 = 27 mil. EUR

+ 1 sec. improvement in load time leads to: 

+ 10% revenue gain = 2.7 mil. EUR

+ 18% traffic increase

Make or buy?

Many cost-effective and reliable solutions:

Cloudflare

Amazon Cloudfront

Akamai

 

Thank you! / Questions?

iDay CDN

By Andrei

iDay CDN

The Bearded Buddies present the benefits of using a Content Delivery Network for the current offering of HAUFE products

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