Media Literacy

Kids World Film Festival

being media literate

The average adult consumes more than 10 hours of media each day.

What is a story?

A message (or narrative) that tells about something that happened.
In can be presented in writing, in video, through sound, performed, or a combination.
It can be based on facts or fictional.

What can a story do?

Teach
Explain
and/or Relate

What are media?

Plural of medium
An agency or means of doing something
The main means of mass communication, regarded collectively

What is mass communication?

Sending information to lots of people at once

What are the different types of media?

TV
Radio
Newspapers
Movies/Film
Magazines
Books
Music
Video Games
Art

Advertisements
Billboards
Internet
Music Videos
CDs/DVDs
Packaging
Public Service Announcements (PSAs)
Graffiti / Street Art

What is the purpose of media?

Persuade
Inform
Educate

6 Questions

What is the Purpose?
Who is the Audience?
Who is the Creator?
What is the Message?
What techniques are used to Attract the audience?
What is Not there? What is being left out?

"(HATE) MACHINE"

Key Questions

Purpose?
Audience?
Creator?
Message?
Attraction?
Not There?

What is a media sponsor?

A company, organization or government institution that pays for a media product - such as an advertisement, PSA or media program such as a movie or documentary.

Media sponsors try to reach a target audience

A specific group of people that a media sponsor wants to reach. The specific group of people usually share some particular characteristics, such as age, gender, educational level, affiliation, interests, values, etc.