Once upon a time: Data
DISCOVERING THE PRINCIPLES
OF STORY TELLING WITH DATA
Hey, look at me,
I'm a reporter...
Hey, look at me!
I'm an analyst!
EXPECTATION
REALITY
So...what?
Data gathering
Data cleaning
Data analyzing:
Statistics
Predictions
Machine Learning
...
No sleep for days
THE ICEBERG METAPHOR
You have 5 min to present
3 things we will look at :
Knowing Your Audience
Building A Story
Highlighting Key Information
A Great Example
Knowing Your
Audience
WHO
ARE THEY?
WHAT
MAKES THEM TICK?
Building A
Story
EVERYONE LOVES A GOOD STORY
USE SCHOOL
STORY TELLING TIPS
TRI-PEAT
YOURSELF
PLOT
Context required to understand
CLIMAX
Showing what's interesting
GRAND
FINALE
Driving an action from your audience
Can you pass the story test?
Keep the takeaways as titles!
Short Term
Memory
Long Term
Memory
Highlighting
Key Information
How many 3's do you see?
TIME´S UP!
How about now?
4 Highlighting Tactics we can use
Sorting
Colour
Size
Stand Out
A Great
Example
Audience
Story
Highlights KI
Tableau
Data Storytelling
By arierapa
