• olbrzymie nakłady na reklamę omnichannellową
• wielu pośredników
• długotrwały proces

• Blockchain!

• marzec 2019
• Asia Pacific
• viewable impressions
• Native Alliance Token (NAT)

"It is key that we stay abreast of new technologies, and continue to advance transparency, viewability, brand safety and buying efficiency. The results are encouraging, and we plan to run a few more campaigns under different conditions to verify more hypotheses and measure overall impact"

Farida Shakhshir, director of consumer engagement for PepsiCo

PepsiCo Corporation was able to increase the effectiveness of marketing operations by 28% using smart contracts