CONTENT CREATION
Chibuokem Favour
Creative Content Developer
GitKraken Ambassador
WHAT?!!
According to Wikipedia, Content Creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts.
WHY?!!
That is one question a lot of people ask themselves. Isn't writing overrated, I mean, who takes time to read all that content?
Newsflash!
You do, you take that much time to read contents.
If you plan on staying in business longer than you were out, a great content is the secret recipe ingredient that has been missing.
The problem is not creating content.
It is creating a
"drool-worthy" content.
HOW?!!
Getting Started
Consumers buy when they're ready to buy, not when you're ready for them to buy.
If you're not there, top of mind, when your prospects are ready to buy, know that your competitors will be.
People choose content by reason of:
What they need
An eye catching phrase (title)
Which title best describes their search.
Identify fields where content creation could improve experience, value and profitability
BRAINSTORM AND RESEARCH
Identify content overlap and content that can be repurposed
At this point, you have written your first content
BUT,
This most times end up being the last content ever created by you
Have a Content Creation Plan
Identify
Write
Decide
Review
Here's a few tips:
- Don't be overly optimistic about deadlines
- Have a consistent flow in good quality. Make it a priority.
- Set a monthly milestone.
- It is always better to have bullet points and write point by point.
QUESTIONS?
THANK YOU!
Content Creation Masterclass
By Chibuokem Favour
Content Creation Masterclass
This slide will help you better understand Content Writing, Creation, why you need it, and give you the basic information to get started creating content for your business' growth.
