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Preferences and Utility
Christopher Makler
Stanford University Department of Economics
Econ 50: Lecture 5
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🥥
Production Possibilities Fronier
Feasible
Lecture 4: The PPF
Lecture 2: Production Functions
Labor
Fish
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Capital
Coconuts
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[GOODS]
⏳
⛏
[RESOURCES]
🐟
🥥
🙂
😀
😁
😢
🙁
Today: Preferences
How does Chuck rank
all possible combinations
of fish and coconuts?
Goal: find the best combination within his production possibilities set.
Feasible
Today's Agenda
Today: Modeling Preferences with Utility Functions
Wednesday: Some "canonical" utility functions
Preferences: Definition and Axioms
Indifference curves
The Marginal Rate of Substitution
Utility Functions
Perfect Substitutes
Perfect Complements
Cobb-Douglas
Quasilinear
Preferences
Preferences: Ordinal Ranking of Options
Given a choice between option A and option B, an agent might have different preferences:
The agent strictly prefers A to B.
The agent strictly disprefers A to B.
The agent weakly prefers A to B.
The agent weakly disprefers A to B.
The agent is indifferent between A and B.
Sidebar: “Strictly" vs. “Weakly"
The agent strictly prefers A to B.
The agent weakly prefers A to B.
Preference Axioms
Complete
Transitive
Any two options can be compared.
If \(A\) is preferred to \(B\), and \(B\) is preferred to \(C\),
then \(A\) is preferred to \(C\).
Together, these assumptions mean that we can rank
all possible choices in a coherent way.
Special case: choosing between bundles
containing different quantities of goods.
Preferences over Quantities
Example: “good 1” is apples, “good 2” is bananas, and “good 3” is cantaloupes:
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General framework: choosing between anything
Special Case: Two Goods
Good 1 \((x_1)\)
Good 2 \((x_2)\)
Completeness axiom:
any two bundles can be compared.
Implication: given any bundle \(A\),
the choice space may be divided
into three regions:
preferred to A
dispreferred to A
indifferent to A
Indifference curves cannot cross!
Marginal Rate of Substitution
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Suppose you were indifferent between the following two bundles:
Starting at bundle X,
you would be willing
to give up 4 bananas
to get 2 apples
Let apples be good 1, and bananas be good 2.
Starting at bundle Y,
you would be willing
to give up 2 apples
to get 4 bananas
Visually: the MRS is the magnitude of the slope
of an indifference curve
Utility Functions
How do we model preferences mathematically?
Approach: assume consuming goods "produces" utility
Production Functions
Labor
Fish
🐟
Capital
⏳
⛏
[RESOURCES]
Utility Functions
Utility
😀
[GOODS]
Fish
🐟
Coconuts
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Representing Preferences with a Utility Function
"A is strictly preferred to B"
Words
Preferences
Utility
"A is weakly preferred to B"
"A is indifferent to B"
"A is weakly dispreferred to B"
"A is strictly dispreferred to B"
Suppose the "utility function"
assigns a real number (in "utils")
to every possible consumption bundle
We get completeness because any two numbers can be compared,
and we get transitivity because that's a property of the operator ">"
Marginal Utility
Given a utility function \(u(x_1,x_2)\),
we can interpret the partial derivatives
as the "marginal utility" from
another unit of either good:
Indifference Curves and the MRS
Along an indifference curve, all bundles will produce the same amount of utility
In other words, each indifference curve
is a level set of the utility function.
The slope of an indifference curve is the MRS. By the implicit function theorem,
(Note: we'll treat this as a positive number, just like the MRTS and the MRT)
If you give up \(\Delta x_2\) units of good 2, how much utility do you lose?
If you get \(\Delta x_1\) units of good 1, how much utility do you gain?
If you end up with the same utility as you begin with:
pollev.com/chrismakler

What is the MRS of the utility function \(u(x_1,x_2) = x_1x_2\)?

A
B
Do we have to take the
number of "utils" seriously?
From XKCD:
Just like the "volume" on an amp, "utils" are an arbitrary scale...saying you're "11" happy from a bundle doesn't mean anything!
All we want to use utility functions for
is to describe preference orderings.
It doesn't matter that “utils" are nonsense.
As long as the utility function generates the correct indifference map,
it doesn't matter what the level of utility at each indifference curve is.
Transforming Utility Functions
Applying a positive monotonic transformation to a utility function doesn't affect
the way it ranks bundles.
Example: \(\hat u(x_1,x_2) = 2u(x_1,x_2)\)
Transformations and the MRS
Applying a positive monotonic transformation to a utility function doesn't affect
its MRS at any bundle (and therefore generates the same indifference map).
Example: \(\hat u(x_1,x_2) = 2u(x_1,x_2)\)
Transformations and the MRS
Applying a positive monotonic transformation to a utility function doesn't affect
its MRS at any bundle (and therefore generates the same indifference map).
Example: \(\hat u(x_1,x_2) = \ln(u(x_1,x_2))\)
pollev.com/chrismakler

The utility function \(u(x_1,x_2) = x_1x_2^2\) represents the same preferences as which of the following utility functions? You may select more than one answer.
Econ 50 | Spring 23 | Lecture 5
By Chris Makler
Econ 50 | Spring 23 | Lecture 5
Preferences and Utility Functions
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