Q4. Who would be the audience for your media product?

TARGET AUDIENCE

Before creating our opening sequence we had to decide on a target audience because then we could focus on producing something that would meet the demands of the audience. We chose to focus on 16-25 year olds who are thriller lovers because we want to engage them but also for many other reasons. We felt we would also like to target both genders to capture a wider audience and try and make it suitable for them. This would then mean when carrying out our research we could focus on interviewing those of that age to discover what they would expect in a thriller film.

CERTIFICATION

We believed our film would have the Certification of 15. We believed this is a suitable age because our sequence displays some graphic images of the male character with blood on him.  This would be unsuitable for those under the age of 15 therefore this certification would be correct. Additionally it focuses on our target audience and they would be more interested in coming to watch if they believed it was suited for an older person.

In order to target our audience we had to think of a person that would suit what we were trying to create. A person that would be targeting may be like the following:

Age: 17

Lives: England

TV Programmes: A TV drama such as investigation programmes and murder mysteries where the audience have to try and work out the answer.

Websites: Enjoys looking on clothes websites, places to visit, social networking e.g Facebook.

What they do in spare time: Goes to the cinema, rock climbing, going out for meals socialising, reading

Music: Likes a mixture of music

Clothes: Quite fashionable-casual clothing-jeans, tops, trainers

Shops: H&M, Topshop, New Look

Like this genre as: They like thrillers because they are adventurous and thrill seekers they also like to use their brains to work out the answers to what is happening therefore they are problem solvers.

This image below displays a collage that I created highlighting some of the interests that the person would have. This highlights how they enjoy a range of things that challenge them and make them think about a solution. They want something to excite them and make them engaged.